Senior CRM & Digital Marketing Lead: Loyalty & Email

London Source: WhatJobs
£65,000–£70,000

Retail Human Resources plc is seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end-to-end digital customer journey for a major footwear brand, at significant ecommerce scale. You will shape how customers are acquired, retained, re-engaged and rewarded across markets.

You will lead a multi-disciplinary team, own lifecycle marketing strategies, CRM platform governance, email marketing, and a loyalty programme, with a focus on data-driven growth, testing and

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