In this role, you own Levi’s European loyalty and CRM strategy within the global RedTab framework, driving active membership, engagement, retention, and lifetime value across markets. You collaborate with Ecommerce, Marketing, Retail, Analytics, Digital Product and Technology to deliver experiences that translate into measurable commercial impact. You lead the European Loyalty & CRM team and oversee launches, pilots, and capability evolution across digital and physical touchpoints. This is a founding role for shaping a multi-market loyalty program at scale with cross-functional partners. You will operate in a hybrid London-based environment, delivering strategic growth through data-driven,Om
Pay / Benefits
base pay
paid leave
product discounts
total rewards package
Responsibilities
Own European loyalty and CRM strategy, operating plan and performance priorities within RedTab
Translate global programme direction into regional plans based on European needs and opportunities
Grow active membership, engagement, retention, purchase frequency and lifetime value across markets
Lead European launches and pilots of new benefits and capabilities
Balance global consistency with European market needs
Own European CRM across channels (email, app, SMS, push) and lifecycle
Define segmentation, personalisation and channel strategy for Europe
Oversee regional CRM calendar aligned with brand/product priorities
Develop test-and-learn approach to improve engagement and incremental revenue
Define European member experience across stores, ecommerce, app, and owned channels
Partner with Digital Product and Technology to prioritise loyalty capabilities
Lead readiness and execution of new loyalty/CRM capabilities in Europe
Improve first-party data quality and actionable segmentation with Analytics
Ensure loyalty experiences are connected across digital and retail touchpoints
Own European loyalty targets, budget, KPIs and performance reviews
Drive cross-functional readiness and execution for programme launches and initiatives
Lead and develop the European Loyalty & CRM team
Influence senior stakeholders and align teams behind priorities
Key requirements
10+ years in loyalty, CRM, lifecycle marketing or customer engagement in large retail/consumer organisations
Director-level experience or equivalent scale and complexity
Proven track record of driving growth through loyalty/CRM in multi-market environments
Deep expertise in lifecycle marketing, segmentation, personalisation and owned-channel engagement
Strong understanding of loyalty economics, customer lifetime value and incrementality
Experience leading omnichannel programmes across ecommerce and retail
Familiarity with CRM, CDP, loyalty and customer data platforms
Strong commercial, analytical and communication skills with ability to translate insights into action
Leadership experience influencing senior stakeholders in matrixed international organisations
Experience developing high-performing teams across European markets
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