CRM Marketing Manager

London Source: WhatJobs

See advert for pay

Overview

In this role you will own and expand CRM programs across the EMEA region, shaping lifecycle campaigns that boost engagement, loyalty and retention. You will partner with eCommerce and cross-functional teams to optimize customer journeys and drive CRM-driven growth. You will lead testing, audience segmentation, and data-driven optimization to improve deliverability, engagement, and ROI. This is a hands-on, strategic position at Fender, focused on delivering personalized experiences at scale in the UK, FR, DE, ES, and IT.

Pay / Benefits

medical
dental
401(k)
paid time off
equipment purchase program

Responsibilities

Own and expand CRM programs in the EMEA region
Develop CRM strategies and campaigns to enhance engagement, loyalty, and retention
Collaborate with eCommerce to optimize customer engagement and conversions
Lead A/B testing to improve email metrics and conversions
Segment audiences using customer data to personalize communications
Monitor CRM performance metrics and report to leadership
Oversee end-to-end execution of CRM campaigns (planning, targeting, deployment, analysis)
Coordinate design and copy resources for assets and content
Work with MarTech and vendors to maintain CRM platform data quality and compliance
QA emails and landing page content

Key requirements

Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation
Experience in marketing automation strategy with revenue and engagement growth at scale
Expert experience with Iterable, Wunderkind, Google Analytics, Demandware
Strong understanding of customer segmentation and consumer insights
Experience in consumer-facing product marketing and subscription models
Content planning, briefing, and strategy能力
Ability to translate consumer insights into long-term relationships
Critical thinking and decision-making for business impact
Team player with cross-functional collaboration
Experience building a CRM program
Project management experience (Workfront, JIRA, or similar)
Solid understanding of GDPR and its CRM implications
BA/BS in Marketing, Communications, or related field is a plus