Sales Manager - Software / EdTech

£100,000 OTE (£55k base + highly achievable variable) + strong benefits

Build a high-performing account team in an established B2B SaaS business

Certus Recruitment is partnering with a growing technology company to hire a people-first Sales Manager who will own retention, renewals and expansion across a solid customer base.

In this role you will:

• Lead, coach and develop an existing team of Account Managers
• Drive renewals and expansion revenue (upsell/cross-sell)
• Improve account planning and proactive customer engagement
• Use CRM and performance data to spot growth opportunities and churn risk
• Run effective 1:1s, coaching sessions and development plans
• Improve forecasting, pipeline visibility and sales discipline
• Identify process, automation and productivity improvements
• Manage performance and support the team through change

Success looks like:

stronger team performance, higher retention and measurable customer growth — not individual sales targets.

You'll bring:

• 5+ years' B2B sales experience (SaaS/software/technology, business services, HR, training or L&D)
• A track record of driving retention, renewals, upsell and cross-sell
• Strong coaching and people leadership skills
• Experience using CRM and data to drive commercial decisions
• Strong forecasting and performance management capability
• Confidence coaching salespeople through live opportunities and customer conversations
• Experience managing hybrid sales teams

The opportunity:

Join an established tech business with a strong customer base and take ownership of a team with significant potential for further commercial growth. The focus is simple: retain great customers, identify expansion opportunities and develop a high-performing sales team.

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