We're looking for an ambitious and commercially savvy leader to drive the growth of TUI River Cruises. You'll bring our brand proposition to life across every stage of the customer journey, leading campaigns, content, digital marketing, CRM, partnerships and loyalty initiatives that inspire customers to book and return. Working in close partnership with UK and Group teams, you'll translate strategy into results, strengthen our market position and help shape the future of one of the most exciting growth areas within TUI.
The role will be published until 19 October 2026.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll lead the execution of our brand strategy across all customer, sales and operational touchpoints, ensuring consistent messaging and visual identity across digital, retail, trade and onboard channels while managing key brand campaigns and product launches.
- You'll own the strategic performance of TUI River Cruises' direct distribution channels, including retail and working in partnerships with specialist performance marketing teams across SEO, paid search, display, email and affiliate channels to maximise demand generation and conversion.
- You'll own the TUI River Cruises website content roadmap and optimisation strategy, partnering with TUI Studio’s, Digital, Web and Commercial teams to enhance the customer journey and support conversion through data-led improvements.
- Leading our social media and influencer strategy, you'll work with specialist teams to deliver engaging content that builds brand consideration and supports customer acquisition across emerging platforms and trends.
- As our product expert and primary point of contact, you'll ensure Internal, Contact Centre, Retail and Trade teams have the knowledge and tools needed to effectively promote and sell our river cruise experiences.
- You'll manage our CRM and loyalty strategy, partnering with UK and Group teams to support new-to-cruise acquisition, strengthen retention and enhance customer lifetime value through targeted communications and segmentation.
ABOUT YOU
- You bring solid experience as a commercially focused marketing leader with a track record of delivering customer-centric campaigns that support brand growth, customer acquisition, retention and revenue performance.
- Your Sales & Marketing expertise enables you to develop and translate strategy into measurable business results that support commercial objectives across all distribution channels.
- As an excellent communicator, you're able to collaborate, influence and negotiate effectively with stakeholders at all levels.
- You have successful project management and organisational capabilities, managing multiple priorities and delivering cross-functional initiatives in fast-paced environments.
- Your people leadership experience shows you can develop high-performing teams and foster a customer-centric culture that delivers results.
- You have a proven track record of managing and optimising marketing budgets, using data and insight to maximise performance, efficiency and return on investment.
- You're proficient in Microsoft Office applications including Teams, PowerPoint, Word and Excel.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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