Our client is a growing fashion retailer looking to appoint a Senior Digital Marketing Manager to lead customer acquisition, retention and CRM strategy across multiple brands. This is a highly commercial role with responsibility for driving customer growth, engagement and revenue.
Leading a team, you'll oversee CRM, email marketing, customer lifecycle campaigns, loyalty initiatives and digital acquisition channels including PPC, SEO, paid social and affiliates. A key focus will be improving customer retention, reactivation and lifetime value through data-led CRM strategies.
We're looking for a senior digital marketing professional with hands-on CRM and lifecycle marketing experience essential. You'll have a proven track record of driving customer retention and acquisition within a fashion, retail or ecommerce business, alongside team leadership experience and strong commercial awareness. Experience with CRM platforms and loyalty programmes would be highly advantageous.
Offering a competitive salary and hybrid working and strong career development opportunities, this is an excellent opportunity to join a well-established retail brand during an exciting period of growth.
Reference: AK - EO MD
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