Senior Sales & Marketing Manager

Overview

In this role you will lead the brand and performance marketing for TUI River Cruises, translating strategy into growth across the full customer journey. You will shape campaigns, content, CRM, partnerships and loyalty to attract and retain customers, working closely with UK and Group teams. You’ll own direct distribution performance and collaborate with specialist teams to maximize demand and conversion. This is a strategic, cross-functional leadership role in a fast-growing cruise segment that values ambition, collaboration and impact.

Pay / Benefits

• attractive remuneration
• discretionary bonus
• generous travel benefits
• health & well-being support
• flexible working
• learning hub and global projects

Responsibilities

• Lead the execution of the brand strategy across customer, sales and operational touchpoints with consistent messaging and visual identity.
• Own direct distribution performance, collaborating with performance marketing teams across SEO, paid search, display, email and affiliates.
• Manage website content roadmap and optimization in partnership with Studio, Digital, Web and Commercial teams to boost conversion.
• Lead social media and influencer activity to build brand consideration and drive acquisition on emerging platforms.
• Act as product expert and primary contact for internal, contact centre, retail and trade teams to enable effective selling of river cruise experiences.
• Oversee CRM and loyalty strategy with UK and Group teams to drive new-to-cruise acquisition, retention and customer lifetime value.

Key requirements

• Commercially focused marketing leader with a track record of customer-centric campaigns that grow brand, acquisition, retention and revenue.
• Ability to develop and translate strategy into measurable business results across distribution channels.
• Excellent communicator with strong stakeholder management, collaboration and negotiation skills.
• Proven project management and organisational capabilities in fast-paced, cross-functional environments.
• People leadership experience and a track record of building high-performing, customer-centric teams.
• Experience managing and optimizing marketing budgets using data and insights to maximise ROI.
• Proficient in Microsoft Office applications (Teams, PowerPoint, Word, Excel).

• collaborative
• influencing
• communication
• brand management
• digital marketing
• CRM and loyalty strategy

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