Head of Sales

£65,000 + performance-based bonus and commission

Oxford | Hybrid working | International travel

Please note: Previous sponsorship sales and team management experience within the B2B events industry is essential for this role. Applications without both cannot be considered.

Are you a proven new business sales leader who still loves being in the deal?

We are partnering with a fast-growing international B2B events and marketing business to find a commercially ambitious Head of New Business Sales.

This is a major revenue leadership role with responsibility for transforming and scaling a new business function across a portfolio of established international events and digital products.

You will own a multimillion-pound new business target, lead and develop the team, improve the sales process and personally help unlock and close strategically important deals.

This is not a role for someone who wants to manage purely through spreadsheets and reports. It is a true player-coach position for a leader who enjoys being close to the action, understands what excellent new business looks like and knows how to create a focused, accountable and high-performing sales culture.

The opportunity

You will be selling high-value sponsorship, event and digital marketing solutions to senior commercial decision-makers within global, innovation-led markets.

The business already has a strong international presence and an established portfolio. Your role will be to accelerate its growth by opening new accounts, increasing deal values and building a more structured and repeatable approach to new business sales.

What you’ll be doing

• Owning and delivering a new business revenue target of more than £2 million
• Personally leading and closing key strategic opportunities
• Building a consistent pipeline of high-value sponsorship and digital marketing business
• Leading, coaching and developing a dedicated new business sales team
• Improving discovery calls, conversion rates, average order values and deal velocity
• Creating clear expectations around activity, qualification and pipeline management
• Supporting managers with structured one-to-ones, call coaching and performance reviews
• Identifying pipeline gaps, stalled opportunities and barriers to performance
• Helping the team break into target accounts, overcome objections and structure stronger proposals
• Taking ownership of accurate forecasting and CRM standards
• Recruiting and onboarding new sales talent as the function grows
• Working closely with account management teams to ensure a smooth client handover
• Representing the business and supporting clients at international events

What we’re looking for

• At least five years’ experience in B2B new business sales
• A strong background in sponsorship, events, media, marketing solutions or another consultative B2B environment
• Proven experience delivering annual revenue targets of £1 million or more
• Experience leading and improving the performance of a new business or sales team
• A hands-on leadership style and the confidence to step into complex deals
• Strong coaching skills and evidence of improving team conversion and performance
• A structured, metrics-led approach to sales and pipeline management
• Experience working within a CRM-led sales environment
• Excellent commercial judgement, communication and leadership presence
• The resilience, energy and ambition to lead a high-growth function
• Flexibility to travel internationally for selected events

This is a rare opportunity to take ownership of an established new business function while still having the freedom to reshape it.

You will inherit a strong platform, an exciting international portfolio and a clear opportunity to make your mark. Success in this role will be visible across the entire business, with the earning potential, autonomy and senior-level influence to match.

Alongside a competitive basic salary and performance-related earnings, the business offers

• hybrid working
• increasing annual leave
• paid birthday leave
• enhanced family leave
• wellbeing support
• external training
• regular social events
• a welcoming office environment

If you are a high-energy new business leader who can build teams, improve performance and close significant deals, we would love to hear from you.

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