Senior Paid Media Executive

Senior Paid Media Executive - The Dash Group

Key Info:

What You'll Be Doing:

• Leading paid media strategy across The Dash Group’s B2B and B2C brands
• Building, managing and optimising campaigns across Google, Meta and LinkedIn ads.
• Managing five- to six-figure monthly budgets against commercial targets including ROAS, CPA and lead quality
• Using data, testing and experimentation to continually improve campaign performance and ROI
• Managing conversion tracking, attribution and lead-quality analysis using GA4, Google Tag Manager and CRM integrations

We're Looking For:

• Proven experience managing and growing paid media campaigns across Google and Meta
• Experience managing five- to six-figure monthly paid media budgets
• Strong commercial awareness with a focus on measurable business outcomes and maximising ROAS
• Highly analytical, with strong experience in tracking, reporting and attribution
• A proactive and creative approach to testing, optimisation and problem-solving

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