Paid Media

A high-growth, consumer-facing e-commerce business is expanding its in-house performance marketing team and is hiring a Paid Media Executive to help drive customer acquisition and revenue, with a strong focus on paid social.

You will work closely with social and paid media leadership, combining creative testing with performance analysis to scale campaigns across multiple channels. This is a great role for someone who enjoys data-led optimisation, fast-paced trading priorities, and getting close to commercial outcomes.

Role: Paid Media Executive
Location: Scarborough (office-based, free on-site parking)
Type: Permanent, full-time (Mon-Fri 9:00am-5:30pm)
Salary: Competitive, dependent on experience

Key responsibilities include:

• Build, launch and manage paid social campaigns across Meta (Facebook/Instagram) and TikTok (Snapchat and Pinterest advantageous)
• Support YouTube Ads activity to drive awareness and consideration
• Partner with social and creative teams to brief, develop and iterate high-performing creative (video, imagery, copy) per platform
• Run daily budget and performance checks against KPIs (ROAS, CPA, CTR, CPC)
• Support a structured testing roadmap across audiences, creatives, placements and landing pages
• Pull insights using platform dashboards and Google Analytics (GA4/GA360) and contribute to weekly/monthly reporting
• Stay up to date with platform changes (Pixel/Conversions API), new ad formats and competitor activity in retail/fashion

Key skills and experience include:

• Hands-on experience in Meta Ads Manager and TikTok Ads Manager
• Strong numerical and analytical ability with e-commerce metrics (ROAS, CPA, conversion rate, ROI)
• Confident in Excel / Google Sheets (pivot tables, analysis, reporting)
• Familiarity with GA4 (or GA360) and performance tracking
• Strong ad copywriting and a good eye for short-form creative that converts
• Highly organised, detail-focused, and comfortable managing multiple workstreams in a fast-paced environment
• Experience in an e-commerce paid media / paid social / digital marketing role preferred (platform capability is key)

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