Paid Media Manager

Leeds Source: WhatJobs

£55k - £58k per annum

Role : Paid Media Manager - Leeds

Salary : £55k - £58k per annum

Working Hours : Monday to Friday 9am-5pm

Benefits:

Flexible working offered
Hybrid working offered
Pension
20 days holidays + stats
Onsite parking
Free tea and coffee
Progression opportunities

We're working with a well-established, design-led interiors brand based in Leeds. They are a growing business that is bringing its paid media activity in-house following a period of working with an external agency. They are looking for an experienced Paid Media Manager to take ownership of their paid media strategy, performance and day-to-day account management across multiple channels.

This is a broad, hands-on role for someone who can operate at both strategic and executional level - developing the overall paid media strategy while also being comfortable getting into the platforms, managing campaigns, optimising performance and reporting on results.

You will take ownership of an annual paid media budget of approximately £800k, across two Google Ads accounts, Microsoft/Bing Ads, Meta and TikTok.

The Role

Take full ownership of the company's paid media strategy and performance, managing an annual budget of c.£800k.
Develop and implement an integrated paid media strategy across Google Ads, Microsoft/Bing, Meta and TikTok.
Manage two Google Ads accounts, ensuring campaigns are structured effectively and continuously optimised.
Own the day-to-day management of paid search activity including PPC, Shopping, Performance Max, remarketing and other relevant campaign formats.
Manage paid social campaigns across Meta and TikTok, from campaign planning and audience targeting through to optimisation and performance analysis.
Take campaigns end-to-end, including planning, set-up, audience development, budget allocation, optimisation, testing and reporting.
Continuously monitor campaign performance, identifying opportunities to improve ROAS, CPA, conversion rates and overall return on investment.
Own budget management and allocation across channels, making data-led decisions on where investment should be increased or reduced.
Develop and manage a structured programme of A/B testing and experimentation across creative, audiences, messaging, landing pages and campaign formats.
Work closely with internal marketing, ecommerce, creative and commercial teams to align paid activity with wider business objectives.
Translate commercial objectives into effective paid media strategies and campaigns.
Analyse performance data and provide clear, commercially focused insight and recommendations to senior stakeholders.
Build and maintain paid media reporting and dashboards, providing visibility of performance, spend and ROI.
Manage tracking, attribution and conversion measurement, working with relevant internal teams or external partners where required.
Stay up to date with changes across Google, Microsoft, Meta and TikTok platforms, identifying new opportunities for growth.
Support the transition of paid media activity from the existing agency in-house, taking ownership of accounts, processes, reporting and ongoing optimisation.

Essential skills & Attributes

We're looking for someone who combines strong strategic thinking with genuine hands-on platform experience.

You will ideally have:

Proven experience working in a Paid Media / PPC / Performance Marketing role.
Strong hands-on experience across Google Ads and Microsoft/Bing Ads.
Experience managing Meta Ads and TikTok Ads.
Experience managing significant paid media budgets, ideally £500k+ annually.
A strong understanding of ROAS, CPA, CPC, CTR, conversion rates and attribution.
Experience managing campaigns from strategy through to execution and optimisation.
Strong analytical skills with the ability to turn performance data into actionable commercial insight.
Experience with Google Analytics/GA4 and relevant tracking/measurement tools.
A test-and-learn mindset, with experience using data to continuously improve campaign performance.
Excellent commercial awareness and an understanding of how paid media contributes to wider business objectives.
The confidence to take ownership of the function and bring an agency-managed operation in-house.
Strong communication skills, with the ability to explain performance and recommendations to non-specialist stakeholders.