Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst (Belfast, NI)

Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth. You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

What can Wolfspeed do for you?

• Offer a high-visibility role supporting enterprise digital transformation initiatives
• Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
• Enable career development in a fast-paced, innovative environment
• Give exposure to global teams and large-scale business systems

What can you do for Wolfspeed?

• Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
• Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
• Design and optimize key Lead to Cash Business processes such as: Account/Opportunity, and design registration management, Channel data and distribution management, Sample orders, pricing management, and quotations, POS and channel inventory reconciliation, Manage all Salesforce data models and business process lifecycles
• Configure workflows, approvals, and automation to support sales execution and pipeline management
• Support integrations between Salesforce, ERP, and related enterprise systems
• Develop reports and dashboards to support decision-making and business visibility
• Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
• Identify opportunities to improve processes through automation and emerging technologies
• Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
• Contribute to use cases such as: Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
• Streamlining documentation, knowledge access, and user support through AI-enabled tools
• Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
• Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
• Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
• Provide training and ongoing support to business users

Skills and Certifications

• Bachelor’s degree in Computer Science, Information Systems, Business, or related field
• 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
• Strong experience in designing and supporting end-to-end Salesforce processes, including: Lead management, opportunity lifecycle, and pipeline management, Sales operations, forecasting, account management, and customer engagement processes, Pricing and channel management
• Proven ability to configure and optimize Salesforce capabilities, including: Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent), Custom objects, fields, page layouts, and security models (roles, profiles, permission sets), Reports and dashboards for operational and executive-level insights
• Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
• Hands-on experience supporting or collaborating on: Integrations using REST/SOAP APIs, web services, and middleware platforms, Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)
• Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization
• Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)
• Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads
• Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making

Technical & Delivery Skills

• 8+ years of IT experience in business systems, analysis, or solution delivery
• Proficiency with relational databases and SOQL for data analysis and troubleshooting
• Experience with integrations, APIs, and enterprise data flows
• Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)
• Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)
• Strong problem-solving skills with high attention to detail

Wolfspeed is a powerhouse semiconductor company focused on silicon carbide and GaN technologies. After more than thirty years of forging new technology adoption and transformation, our Wolfspeed power and radio frequency (RF) semiconductors are leading the industry through unrivaled expertise and capacity.

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