Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst (Belfast, NI)Job SummaryWolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.What can Wolfspeed do for you?Offer a high-visibility role supporting enterprise digital transformation initiativesProvide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processesEnable career development in a fast-paced, innovative environmentGive exposure to global teams and large-scale business systemsWhat can you do for Wolfspeed?Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and supportPartner with Sales, Marketing, Finance, and Business Units to deliver scalable solutionsDesign and optimize key Lead to Cash Business processes such as:Account. Opportunity, and design registration managementChannel data and distribution managementSample orders, pricing management, and quotationsPOS and channel inventory reconciliationManage all Salesforce data models and business process lifecyclesConfigure workflows, approvals, and automation to support sales execution and pipeline managementSupport integrations between Salesforce, ERP, and related enterprise systemsDevelop reports and dashboards to support decision-making and business visibilityLead testing efforts (UAT, regression, end-to-end) to ensure quality deliveryIdentify opportunities to improve processes through automation and emerging technologiesIdentify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processesContribute to use cases such as:Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)Streamlining documentation, knowledge access, and user support through AI-enabled toolsCollaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systemsAssist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loopsEnsure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standardsProvide training and ongoing support to business usersSkills and CertificationsBachelor’s degree in Computer Science, Information Systems, Business, or related field5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)Strong experience in designing and supporting end-to-end Salesforce processes, including:Lead management, opportunity lifecycle, and pipeline managementSales operations, forecasting, account management, and customer engagement processesPricing and channel managementProven ability to configure and optimize Salesforce capabilities, including:Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)Reports and dashboards for operational and executive-level insightsExperience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processesHands-on experience supporting or collaborating on:Integrations using REST/SOAP APIs, web services, and middleware platformsData migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimizationExperience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloadsExperience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-makingTechnical & Delivery Skills8+ years of IT experience in business systems, analysis, or solution deliveryProficiency with relational databases and SOQL for data analysis and troubleshootingExperience with integrations, APIs, and enterprise data flowsStrong understanding of SDLC methodologies (Agile, Scrum, Waterfall)Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)Strong problem-solving skills with high attention to detail
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