Analyst-Marketing

London Source: WhatJobs

See advert for pay

Overview

In this role you will advance American Express’s visibility in traditional and AI-driven search, helping content be indexed, interpreted, and surfaced in AI-generated responses. You will blend technical SEO, structured data, and AI-ready content optimization, partnering with product, engineering, marketing and analytics teams to improve performance across search engines and large language models. This is a unique opportunity to shape Answer Engine Optimization (AEO) for a trusted global brand. You will work across markets and cross-functional teams to drive impactful, scalable search outcomes.

Responsibilities

Develop and execute SEO and AEO strategies across traditional and AI-driven search platforms
Lead SEO and AEO initiatives for international markets and manage local stakeholder relationships
Collaborate with product, engineering, content and analytics teams to improve content discoverability and representation
Support crawlability, indexation, and rendering improvements
Assist with structured data implementation (schema.org, JSON-LD) and site performance optimization
Contribute to AI search optimization by improving content structure, clarity, and intent alignment
Identify AI visibility gaps and opportunities, and track performance with AI-driven metrics
Deliver knowledge and enablement materials to educate teams on SEO and AEO standards

Key requirements

2+ years of SEO experience (agency or in-house)
Familiarity with SEO tools (Conductor, SEMrush, Google Search Console, Adobe Analytics)
Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript)
Exposure to Generative AI in SEO workflows