Website Content Manager

Website Content Manager

Location: Cheadle
Salary: Up to 55k - DOE - Hybrid Working

We're recruiting on behalf of a leading international charity for an ambitious and commercially minded Website Content Manager to take ownership of their digital presence and drive organic growth, donations and audience engagement.

This is an exciting opportunity for a digital marketing professional who thrives at the intersection of SEO, content strategy, website optimisation and emerging AI search technologies .

Key Responsibilities:

Website & Digital Experience

• Manage the day-to-day performance, functionality and optimisation of 7 global websites.
• Improve user journeys, navigation and on-site search to maximise engagement and conversion.
• Monitor website health, troubleshoot issues and liaise with development teams to implement improvements.
• Track and report on website performance, conversions and customer engagement metrics.

SEO & AI Search Optimisation

• Own and deliver the organisation's organic search strategy across technical SEO, on-page SEO and content optimisation.
• Conduct keyword research and identify growth opportunities across core sectors and audiences.
• Perform regular technical audits covering crawlability, indexing, Core Web Vitals, structured data and site architecture.
• Develop and implement strategies to improve visibility within AI search experiences, including AI Overviews, ChatGPT, Gemini, Copilot and Perplexity.
• Increase brand citations and authority within Large Language Models (LLMs) through content, digital PR and thought leadership initiatives.

Content Strategy & CMS Management

• Create, manage and optimise high-performing digital content including:
• Landing pages
• Donation and fundraising pages
• Blogs and educational content
• Research and thought leadership pieces
• Event and campaign pages
• Impact stories and case studies
• Manage website content through Umbraco CMS.
• Ensure all content aligns with SEO, accessibility and brand guidelines.
• Maintain content governance, taxonomy and metadata standards.

Analytics & Performance

• Monitor SEO performance, rankings, traffic and conversion metrics.
• Produce actionable reports and recommendations based on performance insights.
• Track AI referral traffic and emerging search trends.
• Continually optimise content and website performance through data-led decision making.

Essential Skills & Experience

• Proven experience in Website Management, SEO or Digital Content roles.
• Strong understanding of technical SEO and on-page optimisation.
• Experience managing content within CMS platforms, ideally Umbraco.
• Knowledge of tools such as Google Analytics 4, Google Search Console and SEMrush.
• Experience creating and optimising content that drives traffic, engagement and conversions.
• Strong analytical skills with the ability to translate data into actionable recommendations.

• Excellent project management and stakeholder management skills.

Experience working within charity, not-for-profit, fundraising or ecommerce environments.

• Understanding of AI Search Optimisation, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
• Experience improving website conversion rates and revenue performance.
• Familiarity with Salesforce integrations and digital fundraising platforms.

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