As Senior SEO & Growth Marketing Lead, you will drive organic growth and demand for Frontify in a B2B SaaS context. You’ll own organic strategy, measurement, and AI-driven visibility to strengthen discovery across traditional search and AI assistants. You’ll work cross-functionally to build a scalable conversion engine and AI-powered workflows, influencing content, site architecture, and CRO. This is a strategic, hands-on role in a high-impact team shaping Frontify’s growth in the age of AI.
Pay / Benefits
Private health benefits and health cash plan
Pension scheme: 5% matched
Annual leave minimum 25 days
Paid educational and wellbeing days off
Wellbeing, learning and development, commuter allowance
Home office setup budget
Responsibilities
Set strategy and targets for organic-sourced demand and pipeline, translating performance into actionable insights for leadership
Design and implement measurement linking organic and AI-driven discovery to business impact across GA4, Dreamdata, ThoughtSpot, and Search Console
Define and develop Frontify’s AI-driven SEO (AEO) strategy, including structured data, prompt tracking, and share-of-voice analysis
Adapt strategy to shifts in search behavior, including AI Overviews and changing click-through dynamics
Lead technical SEO across Webflow, improving site architecture, crawlability, indexation, Core Web Vitals, and structured data
Develop commercially focused content programs across pages (competitor, solution, use case, industry) using audits to prioritize growth opportunities
Create a high-impact experimentation roadmap tying CRO efforts to demos and pipeline growth
Shape the website as a scalable conversion engine, guiding templates, CMS architecture, and content workflows
Build AI-powered workflows to boost marketing impact across Webflow, Search Console, SEMrush, and Screaming Frog
Lead agency and specialist partners in SEO, content, and CRO with clear expectations on ROI
Work in a hybrid setup, spending two days weekly in London office
Key requirements
8+ years of experience in shaping organic growth in B2B SaaS
Deep technical SEO expertise across architecture, crawlability, rendering, Core Web Vitals, and Webflow CMS
Hands-on experience with AEO and AI visibility, measuring discovery and demand via LLMs
Commercial mindset linking organic performance to pipeline and opportunity value
Fluency with Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, and attribution tools like Dreamdata
Experience designing CRO programs and experiments that convert traffic to outcomes
Builder mindset toward AI with experience creating prompt workflows, content systems, and API/MCP integrations
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