Activation Specialist

Overview

In this role you craft market-leading branded experiences in key On Trade accounts to boost brand visibility and sales. You will lead activation planning and delivery, collaborating with Sales and Marketing to create bespoke experiences and drive consumer engagement. You’ll manage projects end-to-end, coordinate agencies, and provide post-activation analysis to inform future activations. This position sits in the Commercial Development Team, focusing on elevating MHUK brands in the luxury on-trade while supporting business goals.

Responsibilities

• Design and validate trade marketing activations to boost rate of sale and brand desirability
• Become a brand activation expert for Moët Hennessy UK in key On Trade accounts
• Execute activation plans with excellence within designated accounts
• Identify field opportunities with Sales to boost desirability and sales
• Lead project execution and coordinate agencies to deliver brand experiences
• Create brand content for customer social media to amplify activations
• Lead post-activation follow-up and analysis
• Collaborate with Sales/Marketing to implement Joint Business Planning in high image/high volume accounts
• Utilise marketing funds to tailor activation plans for growth and consumer engagement
• Work with Sales to implement luxury-aligned concepts within brand guidelines
• Operate within defined budgets and monitor commercial returns
• Support sales with commercial objectives
• Develop a strong On Trade sales network and educate venue staff about activations
• Work with Account Managers to leverage activations for better brand value and new business
• Integrate trade marketing recommendations into negotiations to enhance MHUK offerings
• Populate reporting tools (Salesforce, Yammer) and share learnings across teams
• Conduct post-activation analysis and share results to improve impact
• Monitor competitor activity and disseminate best practices

Key requirements

• Degree level education
• Experience in Sales or Trade Marketing
• Knowledge of On Trade
• Strong knowledge of MHUK brands and luxury universe
• Excellent organization, time and project management
• Experience in activation implementation/execution
• Creative thinking with an ability to ideate new ideas
• Agency and supplier management experience
• Champagne/spirit and wine knowledge
• Strong networking and engagement abilities
• Excellent communication and relationship-building skills
• Customer orientation and digital savviness

• excellent communication
• relationship building
• customer orientation
• Salesforce
• Yammer
• social media content creation

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