Assistant Store Manager

London Source: WhatJobs

See advert for pay

We are looking for a commercially driven and people-focused Assistant Store Manager to support the overall leadership and performance of our store. As the Store Manager’s key partner and deputy, you will help lead the store as a complete business, with responsibility across commercial performance, customer experience, people development, product, operations and compliance. In the Store Manager’s absence, you will take full responsibility for the day-to-day leadership and decision-making of the store.

Key Responsibilities:

Partner with the Store Manager to deliver sales, profitability and overall store performance targets.
Analyse sales, customer, product and operational performance and translate insights into clear commercial actions.
Review trade throughout the day and adapt team deployment, selling strategies and product priorities to maximise conversion, UPT, AUP and sell-through.
Anticipate changes in customer demand, seasonality, local events and trading patterns and ensure the store is prepared to maximise commercial opportunities.
Oversee the full product cycle, including deliveries, launches, replenishment, product rotation, markdowns and stock management.
Lead and develop Department Managers across Stockroom & Operations, People, Staffing & Training, and Commercial & Visual Merchandising.
Set clear expectations, coach managers and build accountability for performance, standards and execution.
Create a strong customer-first selling culture and ensure consistently high service standards across all customer touchpoints.
Support recruitment, onboarding, training, performance management, succession planning and internal development.
Support workforce planning, scheduling and payroll management to ensure effective staffing and productivity.
Maintain strong operational standards across opening and closing procedures, cash handling, stockroom operations, inventory control and loss prevention.
Ensure the store consistently meets required visual merchandising, brand, Health & Safety and compliance standards.
Act as Store Manager when required and make timely commercial, operational and people decisions in the best interests of the business.

What We’re Looking For:

Strong leadership experience within fashion or high-volume retail.
Proven commercial judgement and confidence interpreting retail performance data.
Strong understanding of sales, product cycles, inventory management and store profitability.
Experience leading, coaching and developing managers and retail teams.
Ability to translate business targets into effective commercial and operational actions.
Strong customer service and selling capability.
Good understanding of workforce planning, payroll and productivity.
Strong organisational, communication and decision-making skills.
Confidence managing performance and holding teams accountable.
Strong awareness of fashion, products, customers and competitors.
Ability to remain calm, commercially focused and decisive in a fast-paced retail environment.
This role is ideal for an experienced retail leader who is ready to take broader ownership of a store business and develop towards a future Store Manager position.