A leading premium fashion retailer is recruiting for an Assistant Store Manager in Birmingham. This is an exciting opportunity to join a highly regarded brand known for its quality, style, and customer-first approach. With a strong presence on the high street and a loyal customer following, the business continues to invest in its stores, people, and customer experience.
As Assistant Store Manager, you'll play a key role in supporting the success of the store, working closely with the Store Manager to drive sales, develop a high-performing team and deliver an exceptional shopping experience. This is a fantastic opportunity for an ambitious retail leader looking to take the next step in their career with a business that offers genuine development and progression opportunities.
Key Responsibilities
Support the Store Manager in the day-to-day running of the store.
Lead, coach, and develop the team to deliver exceptional customer service.
Drive sales, KPIs and overall commercial performance.
Deliver an outstanding customer experience that drives loyalty and repeat business.
Take responsibility for the store in the absence of the Store Manager.
Analyse trading performance and support the implementation of action plans to maximise results.
Ensure visual merchandising standards are executed to the highest level.
Assist with staffing, rota planning, and payroll control.
Support stock management, inventory accuracy, and loss prevention procedures.
Ensure compliance with company policies, procedures, and health & safety standards.
Create a positive, engaging, and inclusive working environment.
Act as a brand ambassador, ensuring the store always reflects the retailer’s premium positioning.
About You
Previous experience as an Assistant Store Manager, Department Manager or Supervisor within a premium retail environment.
Background within premium fashion, luxury, lifestyle, or high-service retail.
Passionate about customer service and creating memorable shopping experiences.
Strong leadership skills with experience coaching and developing teams.
Commercially minded with experience delivering sales growth and KPI performance.
Strong visual merchandising awareness and attention to detail.
Excellent communication, organisational and problem-solving skills.
Energetic, hands-on, and confident leading from the front.
A genuine passion for fashion, trends, and retail excellence.
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