Account Executive, London (Software Startup)

Account Executive, New Logo Sales - London - VC Backed Software Startup

Location: UK (Hybrid 3-5 days per week in office) EC2M4YJ Central London

Team: Commercial (Growth)

Compensation: £40,000 - £45,000 base + uncapped OTE (Year 1 OTE £25,000)

About Opply

Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that's been overlooked for decades.

Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We've built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay.

We're a scaling , VC-backed by Index Ventures, Anthemis, and Chalfen Ventures , with unicorn angels from GoCardless Flow.io and Trouva . We've won StartUp of the Year and Supply Chain Specialists of the Year , and we're scaling fast across the UK and internationally.

This is category-defining work in a massive, underserved market.

The Role

As an Account Executive at Opply, you’ll own the sales cycle end-to-end: taking qualified opportunities from discovery through to close, building strong commercial relationships with scaling UK food and consumer goods brands, and consistently converting pipeline into revenue.

This is a closing role . You’ll be expected to run sharp discovery, quantify value, navigate stakeholders, handle objections, and negotiate commercially, while partnering closely with SDRs/BDRs, Growth, Marketing, and Product to improve conversion and expand what we can sell.

If you’re competitive, commercially sharp, and want to accelerate in a fast-growth environment where you can have real impact, this is the role.

What You'll Be Doing

Own the Full Sales Cycle

• Run discovery calls with founders and operators at scaling food and consumer goods companies
• Diagnose operational pain, cashflow pressure, margin constraints, and supply chain risk
• Build clear business cases and ROI logic (time saved, waste reduced, margin impact, cashflow benefit)
• Lead product demos and map Opply’s value to customer workflows and priorities
• Manage the deal cycle through proposal, negotiation, and close

Close Revenue, Consistently

• Forecast accurately and maintain clean, reliable pipeline in the CRM
• Handle objections confidently (pricing, switching risk, incumbent suppliers, internal bandwidth)
• Negotiate commercial terms and drive urgency through clear next steps
• Partner with internal teams to remove blockers and increase win rates

Expand and Improve the Motion

• Share market feedback to sharpen positioning, outreach, and product priorities
• Identify patterns in lost deals and propose improvements to process, messaging, or packaging
• Represent Opply at industry events - building relationships, credibility, and deal flow

Market Intelligence

• Keep the CRM clean, accurate, and actionable (your pipeline is your reputation)
• Share insights from the market with Growth, Marketing, and Product to sharpen targeting and messaging
• Represent Opply professionally at industry events and in the broader market

What We're Looking For

You’ll thrive here if you are:

• A closer: You’re at your best when you’re running live deals and driving to signature
• Consultative and structured: You ask smart questions, listen properly, and build strong cases for change
• Commercially sharp: You can speak credibly about value, outcomes, and trade-offs
• Resilient and consistent: You don’t rely on “big wins”you build repeatable performance
• High ownership: You take initiative, solve problems, and keep momentum even with ambiguity

Experience we expect:

• 2- 5 years in sales or business development (B2B strongly preferred)
• Track record of hitting or exceeding targets (consistent performance, not one-off wins)
• Interest or experience in food/consumer goods is a plus, but hunger and aptitude matter more

Why Now

Opply is at an inflection point. We're scaling with strong customer traction , scaling revenue, expanding internationally, and building out the commercial team to match our ambition.

You'll join early enough to have an outsized impact : shaping playbooks, owning territory, and growing into leadership as the business scales.

Training & Development

You won't be left to figure it out alone. We've built a structured development environment to turn high-potential sellers into confident commercial operators:

• Full onboarding programme with clear ramp expectations and success metrics
• Weekly 1:1 coaching and feedback loops to build consistency and confidence
• Classroom learning and role plays for discovery, objection handling, and deal progression

What You’ll Learn Here

This role is a career accelerator. You'll develop skills that compound:

• Outbound excellence: Multi-channel prospecting done right (phone, LinkedIn, email, events)
• Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
• Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness
• Market expertise: Deep understanding of the scaling F&B world (supply chain challenges, margin pressure, and what operators actually care about)
• Unshakeable confidence: Built through repetition, feedback, and high standards

What We Offer

• Competitive base salary (£40,000–£45,000) + uncapped OTE (Year 1 OTE £25,000)
• 25 days holiday plus UK bank holidays
• Flexible hybrid working (balance autonomy with collaboration)
• Regular team socials and global offsites to connect, collaborate, and celebrate
• Pension scheme

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