Brand Manager – Entrepreneurial FMCG Company

Brand Manager – Entrepreneurial FMCG Company

Contract Type: Permanent

Package: £50K-60K plus £6K cash car allowance + bonus

Ref: TP

Lead brand strategy and commercial performance for a trusted brand portfolio

Drive integrated marketing campaigns spanning ATL, BTL & digital activity

Access continuous learning through an on-line academy to shape career progression

Work in a dynamic, innovative business culture with autonomy to make bold decisions

Join a private equity backed business with operations in multiple markets

Our client is a dynamic global FMCG business with a portfolio of much-loved household name brands, combining heritage brand strength with entrepreneurial energy and a commitment to continuous learning and creating opportunities for its employees. With a new and ambitious growth plan, and team of blue-chip trained marketers, it is seeking an experienced, commercially-savvy BRAND MANAGER to take on an ambitious remit to drive one of its key brands in the UK market in a competitive and busy category. If you're looking to move your marketing career forward at a pace, and have the skills to drive real commercial growth, this is an opportunity to make a real impact on a business that is going places with substantial financial resources.

Position Overview

In this challenging role, you'll own your brands on a day-to-day basis, with responsibility for the P&L, revenue and market share and the annual brand strategy. You'll develop and execute compelling integrated marketing campaigns, collaborating across functions to identify growth opportunities and use consumer & shopper insights to shape brand direction and activity.

Your Responsibities

• Leading development and delivery of the annual UK brand plan with clear commercial objectives
• Owning the brand P&L with accountability for ambitious market share and revenue targets
• Building a powerful innovation pipeline, with short and longer-term targets
• Driving cross-functional collaboration with sales, innovation, finance and supply chain teams
• Identifying business growth initiatives underpinned by consumer and shopper insight and market analysis
• Managing integrated A&P, shopper and digital/social campaigns, working closely with external agencies
• Analysing data from sources including Nielsen and Kantar to monitor performance
• Presenting brand insights and recommendations to senior leadership and key stakeholders

Who are we looking for

• Minimum 3-4 years' robust FMCG brand marketing experience
• Proven track record of developing and delivering 360-degree campaigns across traditional and digital channels
• Robust academic background to degree level
• Strong analytical skills with ability to interpret market data and consumer insights
• Excellent written and verbal communication skills
• Experience in digital marketing and on-line campaign management
• Ability to manage multiple stakeholders and lead cross-functional teams

In addition to a generous benefits package and commitment to employee wellbeing, you'll be immersed in a culture where every employee is empowered to make bold decisions. You'll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

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