Head of Brand – Global FMCG Brand | Rapid-Growth Business

Head of Brand – Global FMCG Brand | Rapid-Growth Business

SOME EXPERIENCE WORKING WITH CHALLENGER BRANDS, POSSIBLY WITHIN A VC OR PE-BACKED BUSINESS WOULD BE A SIGNIFICANT BONUS

Our client is a highly-successful VC-backed FMCG business. In line with its accelerating growth strategy, it is now seeking an exceptional marketer to lead one of its flagship brands in the key UK & Irish markets . With a presence in multiple markets with both global brands and local jewels, the company is entering an exciting new chapter - building fresh momentum, agility and entrepreneurial energy into a business with trusted, category-leading products found in millions of homes across the globe.

This is a rare chance to take full ownership of a market-leading brand's growth agenda, sitting on the marketing leadership team and shaping strategy from the ground up spanning brand strategy & innovation, integrated 360° comms and in-market execution across key grocery, convenience and wholesale channels.

What you’ll be doing from Day 1

• Taking full P&L accountability for the brand, driving revenue, profitability, market share and brand health
• Adapting global brand strategy into sharp, locally relevant commercial plans
• Leading annual and long-term brand planning in line with business priorities
• Shaping and delivering innovative integrated campaigns across TV, digital, social & shopper media
• Owning an ambitious and busy innovation roadmap — NPD, EPD & Packaging Formats
• Partnering closely with the commercial leadership to drive standout in-store and omnichannel execution
• Lead, coach and grow an energetic and committed team of brand marketers
• Working cross-functionally with all key company teams, including the global brand team

What we are looking for

• Extensive FMCG brand growth track-record, ideally with some hands-on experience with challenger brands
• Proven track-record of owning a significant P&L and A&P budgets, delivering substantial and sustainable growth
• Exceptional grounding in brand strategy, innovation and integrated comms with FMCG brands
• Experience running end-to-end campaigns spanning TV, OOH and digital paid, owned and earned media
• Hands-on experience operating within matrix-based, cross-functional structuresTeam leadership and development experience
• Resilience and adaptability – someone who thrives in a dynamic, fast-paced and sometimes ambiguous operating culture
• Right to work in the UK with full UK Work Permit

In addition to a generous benefits package and commitment to employee wellbeing, you'll be immersed in a culture where every employee is empowered to make bold decisions. You'll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

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