Communications Executive – Influencer Engagement

Communications Executive - Influencer Engagement

Job Type: Full-Time

About TM Forum

TM Forum is the global industry member alliance for telco and tech companies with over 800 communication service providers, vendors, hyperscalers, consultancies and system integrators, including the world’s top ten CSPs and top three hyperscalers. We aim to return the telco sector back to growth, through a move to AI-enabled agility and efficiency delivered by our three industry Missions: Composable IT & Ecosystems, Autonomous Networks, and AI and Data. Our Missions are delivered through a flywheel of capabilities: Insight, Innovate, Collaborate, Educate and Scale, which are all brought to live through a global, year round program of digital and in person events.

Role Overview

This is a newly created role designed for the AI era of communications. Reporting to the Head of Communications, the Communications Executive will help grow TM Forum's influence across internal and external audiences by building advocacy programs, creating shareable content, supporting influencer engagement and enabling employees, members and industry voices to amplify key messages. The role combines elements of external communications, social media, internal communications and employee advocacy, and content creation. You will work across TM Forum's global community of members, media partners, executives and employees to increase awareness, engagement and advocacy around our strategic priorities, events and industry initiatives. This is an ideal opportunity for someone with 2-5 years’ communications experience who enjoys storytelling, social media, community building and finding creative ways to extend the reach of great content.

Key Responsibilities

Advocacy and Influencer Engagement

• Support the development and delivery of TM Forum's influencer and advocacy strategy.
• Build and maintain relationships with member advocates, industry influencers, media partners and community champions.
• Identify opportunities to amplify TM Forum content through trusted external voices.
• Coordinate advocacy activities around major campaigns, research launches and industry events.
• Track influencer engagement and advocacy performance to identify new engagement opportunities.

Employee Advocacy and Internal Engagement

• Help foster a culture of advocacy across TM Forum's global workforce.
• Develop toolkits, messaging and content packs that make it easy for advocates and stakeholders to share TM Forum stories.
• Support internal communications activity that keeps teams informed, engaged and connected to business strategy and priorities.
• Contribute content and communications support for internal channels and programs
• Work with colleagues across departments to source stories, wins and updates that strengthen employee engagement.

Events, Campaigns and Community Support

• Support communications and advocacy programs around TM Forum's flagship events and initiatives.
• Help deliver media sponsor programs.
• Develop event content, promotional assets and advocacy materials that encourage employee participation and amplification.

Executive Communications Support

• Work closely with the Head of Communications and External Communications Manager to build executive profiling programs.
• Assist with speaker programs, social strategy, media opportunities and content to grow executive profiles as industry influencers.

Measurement and Reporting

• Monitor advocacy, social and engagement metrics.
• Produce regular insights reports on content performance, audience engagement and GEO.
• Use data and insights to recommend improvements and identify new opportunities.

Essential

Skills and Experience

• 2-5 years' experience in a communications, social media (particularly LinkedIn and YouTube), PR, content, internal communications or related roles.
• Excellent written and verbal communication skills.
• Strong content creation and storytelling abilities.
• Experience supporting social media programs.
• Strong organizational skills and attention to detail.
• Confidence working with multiple stakeholders and managing competing priorities.
• A proactive, self-starting approach with the confidence to work independently and take ownership of projects.
• Demonstrable creativity and the ability to turn ideas into engaging content and advocacy opportunities.
• Curiosity about emerging communications trends, platforms and AI-enabled ways of working.
• Willingness to challenge conventional approaches and bring fresh ideas to the team.
• Understanding and interest in LLMs and how they can support delivery output.
• Experience using media intelligence platforms (e.g., Meltwater, Muck Rack) and social media scheduling tools to support content planning, measurement, reporting and media relations activities.

Personal Attributes

• Bold and willing to try new approaches.
• Creative, resourceful and constantly looking for opportunities to increase impact.
• Highly proactive, with a bias towards action.
• Comfortable working with ambiguity in a fast-changing environment.
• Naturally curious and eager to learn.Collaborative and relationship-oriented, while also able to work independently.

Desirable

• Experience supporting advocacy, ambassador or influencer programs.
• Experience working in a telco or technology company, agency or B2B environment.
• Familiarity with social media analytics and reporting tools.
• Experience creating content for both internal and external audiences. Basic familiarity with Canva and video editing is a plus.
• Understanding of media relations and digital communications.
• SEO & GEO experience is desirable.

What Success Looks Like

• Help establish and scale TM Forum's advocacy and influencer programs.
• Increase employee engagement and participation in advocacy initiatives.
• Grow engagement and amplification across key social and community channels.
• Enable members, partners and employees to become powerful advocates for TM Forum's mission.
• Contribute to stronger awareness and engagement around TM Forum's events, research and industry initiatives.
• Help build a communications function designed for the next generation of influence.

Diversity & Inclusion at TM Forum

At TM Forum, we're building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias. We are a global alliance of 800+ organizations across the connectivity ecosystem. Members include the top 10 Communication Service Providers, top three hyperscalers, and a wide range of vendors, consultancies, and system integrators. Together, we are building a sustainable future for the sector in connectivity and beyond

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