PR Executive

Do you want to use your PR superpowers to lead a national movement that protects the planet? Recycle Your Electricals is looking for a brilliant Consumer PR Exec to support campaigns that inspire, educate, and mobilise millions of people across the UK to take action.

About Material Focus

Material Focus is an award-winning, independent, mission-driven not-for-profit on a journey to solve one of the UK’s fastest-growing environmental challenges: electronic waste (e‑waste). Operational since 2020, they are a small but mighty 14-person team.

Material Focus collaborates across the sector, producing thought leadership, research and innovation funding to catalyse the development of a thriving circular electricals system. From Hypnocat Holograms to partnering with artists on massive toaster installations, Recycle Your Electricals (by Material Focus) runs high-impact, creative consumer campaigns. Their mission? To change what people do with their old electricals, to save valuable materials inside them from going to waste. Over 75% of the materials inside our tech and gadgets can be recycled, yet millions are still binned or stashed away in drawers.

Recycle Your Electricals, the primary consumer-facing campaign, is a nationwide initiative designed to shift public behaviour towards e-waste by inspiring, educating and encouraging everyone across the UK to act. From funding community drop-off points to executing major national cultural activations, they make recycling small electricals both mentally and physically easier for millions of people.

Benefits & Culture

Material Focus offers a supportive, progressive, and highly collaborative environment where personal growth is encouraged.

• Join a mission-driven team with the autonomy to shape and evolve a high-profile national PR campaign where your creativity and organisation directly benefits the planet
• A central London hub with flexible hybrid working options to balance team collaboration and focused remote execution
• A progressive hiring policy that actively welcomes diverse perspectives
• Join a highly inclusive, mission-driven culture where personal growth and work-life balance are actively encouraged

About the role:

• Support the PR Lead in the ideation, implementation and successful delivery of PR campaigns efficiently and within budget.
• Monitor, analyse, and report PR results regularly, using insights to refine ongoing strategies.
• Lead media engagement to secure high-quality coverage across consumer, national, trade, and environmental media.
• Leverage existing relationships and cultivate new contacts across journalists, key influencers, and thought leaders.
• Draft and oversee the creation of press releases, case studies, research summaries, and web copy, ensuring all content is accurate, search-engine optimised, and tonally on-brand.
• Manage daily media inquiries, interview requests, and media database maintenance.
• Manage agency resources and collaborate closely with Marketing teams.
• Maintain a keen understanding of external industry trends, competitor news, and sector insights to proactively identify media opportunities.

About you:

• Relevant qualification in PR, Communications, Journalism, or equivalent professional experience.
• Minimum 18 months of PR experience (agency or in-house) with a strong track record of executing multi-channel PR campaigns.

The ideal candidate:

• Demonstrated network of media contacts across local, national, or trade media.
• Exceptional writing, editing, and verbal communication skills.
• Demonstrable passion or interest in sustainability and behaviour change.

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →