CRM Executive

Our client, a growing and innovative Retailer are looking for a CRM Executive to join their growing team.

Role

• Manage and execute CRM email and SMS campaigns end-to-end, including campaign scheduling and sending.
• Build and test compelling email and SMS communications using CRM platform (Klaviyo).
• Develop and maintain targeted customer segments to maximise campaign relevance and effectiveness.
• Conduct regular competitor analysis to identify market trends and opportunities for continuous improvement.
• Create detailed briefs for internal and external creative teams to ensure brand consistency and campaign objectives are met.
• Monitor campaign performance and user engagement, running continuous A/B tests to optimise open rates, click-throughs, conversions, and automated flows.
• Analyse data to optimise automated customer journeys and flows, ensuring they are relevant and drive revenue.
• Collaborate closely with the Group CRM Manager to support wider CRM strategy, including email, SMS, and push notification channels.
• Work cross-functionally with multiple teams to ensure alignment on campaign goals, timing, and messaging.

Ideal Candidate

• Minimum of 2 years’ experience in CRM/Email Marketing
• Knowledge of GA and other online marketing tools preferable.
• Experience in working in a fast-paced environment with accountability for delivering campaigns on time
• Ability to analyse and adapt marketing activity based on sales results

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →