Senior CRM Executive

Liverpool Source: WhatJobs

£28,000–£38,000

Senior CRM Executive
Location: Liverpool (Speke) – Full time, office based
Contract: Full time, permanent

We're working with a fast-growing outdoor and performance sportswear brand, born and headquartered in Liverpool, now recognised across the UK and increasingly overseas. The brand sits at the intersection of sportswear and streetwear, built for athletes and adventurers, and has grown rapidly through a loyal online community, standout retail partnerships and its own bricks and mortar presence. It's a business that's scaled fast without losing its founder-led, close-knit culture, and this is a great opportunity to join a CRM function playing a central role in that growth.

They're now looking for a CRM Executive or Senior CRM Executive to join the CRM and Retention team, reporting into the CRM & Retention Lead. You'll help deliver the CRM and retention strategy across email, SMS, app push and loyalty; a hands-on role blending campaign delivery, customer journey optimisation and performance analysis.

What you'll be doing:

Owning campaign delivery end to end across email, SMS and app push, from briefing and building through to proofing, audience selection and scheduling
Supporting key trading moments , product launches and promotions, working closely with Marketing, Ecommerce and Creative
Working across UK and international markets , including coordinating translated content
Building customer segments using behavioural, transactional and engagement data
Building and optimising automated journeys within Klaviyo
Supporting loyalty and retention initiatives more broadly
Analysing campaign and journey performance , supporting testing and identifying opportunities for improvement
Keeping an eye on competitor and industry activity to bring fresh ideas to the table

What we're looking for:

1-2 years' hands-on CRM, retention or email marketing experience , including building and scheduling campaigns within a CRM platform or ESP (Klaviyo experience highly desirable)
Experience building and optimising automated journeys , segmentation and personalised comms
Exposure to SMS, app push or loyalty communications would be beneficial
Confidence analysing performance data and turning insight into commercially focused recommendations
Excellent attention to detail , with strong proofing and QA skills
Highly organised and proactive , comfortable managing multiple deadlines independently and working across teams
Background in fashion, sportswear, retail or ecommerce would be beneficial