Senior Paid Marketing Manager (Music Events)

Full-time, Monday to Friday, 9am to 6pm

In-office role with no hybrid or remote working

We're looking for a Senior Paid Marketing Manager to take full ownership of paid advertising across our global portfolio of live event brands.

Our events are built on viral concepts, and paid is what turns that attention into ticket sales. It's the biggest driver in our marketing department, which makes this one of the most important roles in the business.

You'll manage all of our ad accounts across Meta, TikTok and Google. You'll report into the Head of Marketing, manage two junior members of the paid team, and work alongside our creative team and our in-house design team.

This is not a generalist digital marketing role. You must have worked in music & experiential events and know how to sell tickets at volume, across multiple cities and countries at the same time.

We need someone who classes themselves as a paid whizz. You're the lead, so the knowledge starts with you and feeds down to the team. You need to know how to do everything in an ad account front to back, from the first campaign build through to tracking, testing, scaling and reporting.

What You'll Be Doing

• Owning and managing all of our ad accounts across Meta, TikTok and Google, from strategy and account structure through to daily optimisation
• Leading our Google Ads activity and managing our SEA specialist
• Planning and launching paid campaigns for new event concepts, tours and brand rollouts across the UK, Australia, New Zealand, Europe, South Africa, USA and Canada
• Putting paid behind our viral concepts and turning reach and engagement into ticket sales
• Scaling campaigns based on ticket sales, ROAS and CPA, and knowing when to push spend and when to pull it back
• Managing, training and developing two junior members of the paid team, who will learn their craft from you
• Working with our external SEO partner so organic search, Google Ads and paid social are pulling in the same direction
• Briefing the creative team and our in-house design team on the ad creative you need, and feeding back on what's performing
• Running creative and audience testing across every brand
• Managing paid budgets across multiple brands, campaigns and territories
• Making sure tracking and attribution are set up properly across our ad platforms and ticketing partners
• Reporting on performance to the Head of Marketing and Directors, with clear recommendations on where to spend next
• Staying on top of platform changes and best practice across Meta, TikTok and Google

Working Pattern

Monday to Friday, 9am to 6pm, based in our office in Oval, London

This is a fully office-based role. No hybrid or remote working.

About You

• Experience running paid marketing for music & experiential events (essential)
• Able to do everything in an ad account yourself, front to back. Campaign builds, audiences, pixels and tracking, creative testing, scaling and reporting
• 5+ years in paid social or performance marketing, with a proven track record of selling tickets at scale
• Expert, hands‑on knowledge of Meta Ads Manager. You're the person everyone else comes to with their paid questions
• Strong hands‑on experience with TikTok Ads Manager
• Strong working knowledge of Google Ads, enough to set the strategy and lead our SEA specialist
• Experience training and developing junior team members and passing on what you know
• Confident managing budgets across multiple campaigns, brands and countries at once
• Strong analytical mindset, comfortable living in the numbers and making fast decisions from them
• A clear understanding of how creative drives paid performance, and the ability to brief it well
• A good eye for viral, short‑form content and how to put paid behind it
• Highly organised and comfortable in a fast‑paced, high‑volume environment
• A genuine passion for music, experiential events and nightlife

Nice To Have

• Hands‑on experience running Google Ads campaigns yourself across Search, YouTube and Performance Max
• Experience running campaigns across several international markets
• A working understanding of SEO
• Experience with Google Analytics, tracking and attribution tools
• Experience building or scaling a paid team

About Us

We're a fast-growing international events company operating across the UK, Australia, New Zealand, Europe, South Africa, USA and Canada, delivering large‑scale tours and branded event concepts globally.

Our portfolio includes brands such as The Brunch Club, Bosh Bingo, Bed By 10, R&B Fest, Shrek Rave, Pink Pop Party, Cirque Du Rave, Summer Of Sounds, Let's Get Anchored, K Pop Takeover, and many more.

This role offers real ownership of paid marketing at scale, leading a growing team and driving ticket sales for event brands around the world.

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