Social Media & Content Creator

West Yorkshire Source: WhatJobs

£33,000–£35,000

Role: Social Media & Content Creator- Wakefield

Salary: £33k- £35k DOE

Hours: Monday- Friday 40 hours per week

Benefits:

Hybrid Working 3: days in office
Flexible Working Times
Social events
Pension scheme
Health and wellbeing initiatives

Position Overview:

Elevation Recruitment are partnering with a fast growing manufacturer and e-commerce retailer.

Unlike many online competitors, they design and manufacture our own products right here in the UK.

Organic social content will play an increasingly important role in driving awareness, increasing engagement, strengthening brand relevance and supporting long-term commercial growth.

This is an opportunity to join a fast-moving business and help shape how our brands show up across social platforms at scale.

Job Summary

Reporting to the Marketing Manager, we're looking for a highly creative, culturally connected and commercially driven Social Media and Content Creator to own and scale our organic social presence across a portfolio of leading home and brands.

This role goes far beyond publishing content. You'll operate as an in-house content creator, storyteller and growth driver developing ideas, creating social-first campaigns and building content that increases brand awareness, audience engagement and ultimately contributes to commercial growth.

Working across multiple brands and channels, you'll create content ecosystems rather than isolated posts developing repeatable formats, content series and audience-led storytelling designed to grow reach, community and customer demand.

This is a highly hands-on role for someone obsessed with content, trends and platform behaviour, but equally comfortable using data and performance insight to guide creative decisions.

The focus is on organic content strategy, content production, community growth and performance optimisation aligned to wider brand and business objectives.

Responsibilities:

Organic Social content strategy & Growth

Own and evolve the organic social content strategy across multiple brands.
Build scalable content frameworks balancing:
Brand storytelling
Product education
Trends and culture
Seasonal activity
Inspiration-led content
Community engagement
Commercial priorities
Identify opportunities to increase social discoverability, relevance and audience demand.
Develop content pillars, recurring content series and repeatable social formats designed to drive sustainable audience growth and engagement

Content Creation & Creative Production

Own end-to-end content creation across Instagram, Facebook, TikTok, Pinterest, YouTube and emerging platforms.
Translate wider brand campaigns, product launches and seasonal activity into platform-native content tailored to each channel.
Create content that balances creativity, entertainment, inspiration and commercial impact.
Short-form video
Static content
Carousels
Stories
Motion content
Social-first campaign assets

Campaign Development & Creative Ideation

Develop and lead ideas for organic social campaigns, launches and ongoing content series.
Identify reactive content opportunities and bring ideas to market quickly.
Drive a culture of creative experimentation and continuous testing.
Generate fresh, proactive ideas aligned to:
Platform behaviour
Audience interests
Cultural moments
Emerging trends
Seasonal opportunities

Videography & Editing

Plan, capture and edit high-quality social-first content.
Film both in-house and on-location where required.
Maintain a fast-turnaround content workflow.
Edit video content to a high standard including:
Captions
Motion graphics
Sound
Transitions
Platform optimisation
Create engaging:
Reels
TikToks
Stories
YouTube Shorts
Behind-the-scenes content
Lifestyle content
Product-focused content

Essential Requirements:

3+ years' experience in social media, content creation or organic social roles
Proven experience creating high-performing organic content for consumer or e-commerce brands
Strong understanding of short-form video storytelling and platform-native content
Demonstrable experience creating content from concept through to execution
Experience filming and editing social content
Strong graphic design capability
Strong copywriting skills for hooks, captions and social messaging
Experience analysing content performance and translating insight into action
Strong understanding of platform best practice across Instagram, TikTok, Facebook, Pinterest and YouTube
Experience balancing creativity with commercial objectives
Comfortable working in fast-paced, high-growth environments
Ability to manage multiple projects and deadlines