Customer Marketing Assistant

An exciting opportunity for a Customer Marketing Assistant (Retail / Trade Marketing) joining the team of a well known leading Consumer Goods Company located in Basingstoke.

The Customer Marketing Assistant will support the execution of customer marketing strategies across key UK retail partners excl. Amazon. Assisting in the planning and execution of trade marketing campaigns across retail channels.

• Hybrid Basingstoke Head office / 3 days in the office 2 WFH
• Excellent benefits, beautiful offices, exciting brands and progression opportunities!

This role focuses on optimising retailer website content, enhancing product visibility, and ensuring seamless implementation of trade marketing activities in line with overall Brand Marketing.

The Customer Marketing Assistant will also work with the UK Marketing Manager and the UK Commercial team on retailer ranging, selections and promotions.

The position requires strong attention to detail and the ability to manage multiple projects across digital and in-store touchpoints.

Key Responsibilities

• Own and manage product listings across key retailer websites (e.g. Boots, Argos, JLP, THG etc.)
• Ensure product pages are accurate, up-to-date, and aligned with brand guidelines
• Optimise product content (titles, descriptions, images, richer content) to improve visibility and conversion
• Monitor online execution and identify opportunities to enhance digital shelf presence

Product Visibility & Digital Merchandising

• Support initiatives to improve search rankings, category placement, and on-site visibility
• Work with retailers to secure enhanced brand content opportunities (e.g. banners, landing pages)
• Analyse performance metrics and recommend improvements to drive sales

Trade Marketing Activity Implementation

• Assist in the planning and execution of trade marketing campaigns across retail channels
• Coordinate promotional activity including product launches, seasonal campaigns, and in-store activations
• Ensure all activity is delivered on time, within budget, and aligned with brand strategy

Briefing Artwork & Assets

• Develop clear and concise briefs for creative and design teams
• Coordinate the delivery of digital and print assets for retail partners
• Ensure all materials meet brand guidelines and retailer specifications
• Manage asset approvals and distribution across stakeholders

Key Skills & Experience

• 2–3 years’ experience in trade marketing, or e-commerce
• Experience managing retailer or e-commerce/self-serve platforms is advantageous
• Strong organisational and project management skills
• Attention to detail with a focus on accuracy in content management
• Ability to analyse data and translate insights into actions
• Strong communication skills with the ability to work with multiple teams

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