Global Digital & Ecommerce Assistant Manager

Overview

As Global Digital & E-commerce Assistant Manager, you will drive the execution of digital commerce strategies to accelerate brand growth, consumer engagement, and online sales for Rimmel, Max Factor and Bourjois. You’ll work with markets, retailers, agencies and cross-functional teams to craft best-in-class programmes and shopper experiences, optimizing digital shelf, SEO/GEO, and ratings initiatives. You’ll lead activations and product launches, translating insights into improvements that lift conversion and market share. This role offers global impact within a dynamic beauty portfolio.

Responsibilities

• Execute global digital and e-commerce strategies aligned with brand and commercial priorities
• Develop annual digital commerce plans with cross-market alignment
• Identify growth opportunities from consumer, retailer and market insights
• Monitor trends in digital, social commerce and retail media and recommend enhancements
• Lead digital shelf excellence initiatives and ensure high-quality product content
• Drive content syndication and ensure consistency across markets and retailers
• Support SEO/GEO strategies and optimise content for discoverability
• Manage global Ratings & Reviews programmes and drive consumer engagement
• Lead digital activation for product launches and campaigns with cross-functional teams
• Monitor KPIs, analyse data, and recommend improvements to conversion and discovery
• Manage stakeholders and agencies, supporting budgets and timelines
• Share learnings and best practices to improve future digital capabilities

Key requirements

• Proven experience in Digital Marketing, E-commerce, Digital Commerce or Omnichannel Marketing
• Strong understanding of content optimisation
• Experience leading Ratings & Reviews or consumer advocacy initiatives
• Strong analytical skills with the ability to translate data into actionable recommendations
• Excellent stakeholder management, communication and project leadership capabilities
• Passion for beauty, consumer trends and digital innovation

• Stakeholder management
• Communication
• Project leadership
• Content optimisation and production management
• SEO and GEO strategies
• Digital shelf management

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