Campaign Marketing Executive

Altrincham Source: WhatJobs

£28,000–£32,000

Campaign Marketing Executive
Location: Altrincham (Hybrid)
Salary: £28,000 - £32,000
Contract: 12 Month FTC

Are you a paid-media savvy marketer looking to make your mark on a B2B Lead Generation function?

We're recruiting on behalf of a growing organisation for a Campaign Marketing Executive to join their Sales & Marketing team on a 12 month fixed-term contract .

This is a hands-on, campaign-focused role for someone who understands what it takes to turn digital activity into real pipeline: MQLs, SQLs, and new business.

What you'll be doing:

Owning campaign delivery: planning, developing and implementing the organisation's overall campaign strategy, working closely with an external PPC agency and the Sales Development Manager
Driving lead generation: supporting B2B and ABM campaigns designed to generate new customers and repeat business
Managing the full campaign lifecycle: audience identification, core messaging, budget management and performance tracking across web, search, paid advertising, social and email
Producing content: creating campaign content and design, including personalised landing page copy aligned to the wider marketing strategy
Reporting on performance: tracking data and metrics, and turning them into actionable insight and recommendations for optimisation and attribution
Staying ahead of the market: conducting research and gathering insight to inform campaign direction
Collaborating cross-functionally: working with teams across the business to develop and implement strategies that align with wider commercial objectives

What we're looking for:

Paid media experience: a solid understanding of paid channels (PPC, Display, paid social), along with SEO and Google Analytics
B2B lead generation background: experience working on paid digital campaigns for lead generation and/or ABM
Commercial awareness: a B2B background with strong business acumen
Strong written skills: excellent written and spoken English with a creative flair and an eye for detail
A self-starter: driven, flexible, and comfortable working under pressure
Bonus points for: a marketing degree or relevant qualification (e.g. CIM), and experience in a fast-paced B2B SaaS business or marketing agency

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