Business Development Director

Sales & Marketing | Flexible location, based at one of our hotels or our Salford office | Reporting to the Group Sales & Marketing Director

The role

This is a chance to shape how an entire hotel portfolio wins business. As our Business Development Director, you'll set and lead Valor Hospitality's central business development strategy. You'll find new clients, agents and sectors, grow the accounts we already have, and turn market insight into revenue for our hotels.

Meetings & Events will be at the heart of your work, alongside Sports, Entertainment & Media, Project & Construction and the next growth sectors you spot.

You’ll lead a team of two Key Account Managers and a Business Development Manager, giving them clear goals, coaching them to perform at their best, and keeping the pipeline strong, well-qualified and focused on the opportunities that matter most.

What You'll Be Doing

• Leading Valor Hospitality's business development strategy and finding new ways to grow revenue and market share across the portfolio
• Owning a portfolio of high-value clients, agents and partnerships, growing share of wallet and cross-selling across our hotels
• Managing our commercial agent partnerships and building strong relationships with brand sales and commercial teams
• Working hand in hand with hotel Sales, Revenue and Hotel General Managers teams to fill need periods and close commercial gaps
• Building a business development culture in our hotels through training, best practice and practical support on lead referral and conversion
• Delivering targeted sales campaigns and blitzes with the central Sales & Marketing team, and representing Valor Hospitality at trade shows, industry events and client presentations
• Sharing market and competitor insight that helps our leaders make better commercial decisions
• Keeping Salesforce accurate and meaningful, and reporting on revenue, pipeline, conversion and partnership performance

What You'll Bring

• Significant senior business development or sales experience in hotels or hospitality, including managing accounts centrally across multiple properties
• Specialist Meeting & Events knowledge and established relationships with Meeting & Events agents and customers (essential)
• A proven record of measurable revenue growth and hitting commercial targets
• Experience leading, developing and motivating a sales or business development team
• Strong commercial instincts, with the strategic view to see the bigger portfolio opportunity and the focus to deliver it
• A natural relationship builder who is confident with senior stakeholders, clients, hotel leaders and brand teams
• Strong analytical skills, using data, CRM and market intelligence to guide where effort goes
• Confident Excel and PowerPoint skills; Salesforce experience is a bonus
• Experience with one or more global hotel brands, would be great but isn't essential

Working pattern and travel

This role offers a flexible location, with an official base at one of our hotels or our office in Salford. You'll travel regularly to our hotels, clients, partners and industry events across the UK and Europe.

Career growth

You’ll join a growing international business where commercial ideas are encouraged and acted on. As our portfolio expands, so does the scope of this role and the opportunities for you and your team to grow with us.

What's in it for you?

Look at some of the Rewards and Benefits avaliable at Valor

Fancy Joining Our Team?

We're an equal opportunities employer, and we welcome applications from all suitably qualified candidates, regardless of race, sex, disability, religion or belief, sexual orientation or age. At Valor Hospitality, we actively welcome applications from candidates of all diverse backgrounds.

Every application is carefully reviewed against the relevant skills and experience for the role, and we'll be in touch if you're a good match and have been selected for interview.

If you need any support at any stage of the recruitment process, or reasonable adjustments to help you do your best, please email our team at

Please note that employment is subject to proof of eligibility to work in the UK.

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