CRM Manager

CRM Manager - Product Manager

London Outside IR35 This is an opportunity to play a key role in a major customer engagement transformation programme. The organisation has recently partnered with a leading CRM and marketing automation platform and is looking for a Product Manager to help drive a complex migration, working across marketing, technology, and business teams to ensure successful delivery.

The Company They are a customer-focused organisation investing heavily in their marketing technology ecosystem. As part of a wider transformation programme, they are modernising their customer communications capabilities across email, push notifications, SMS, WhatsApp, and other engagement channels. With a collaborative and highly engaged team culture, they are looking for a Product Manager who can quickly add value and support a lean function during a critical phase of delivery.

The Role and Deliverables

• Act as the key link between strategic stakeholders, marketing teams, technology teams, and external vendors throughout the migration programme.
• Support the migration from a legacy CRM platform to Klaviyo, ensuring requirements, dependencies, and risks are clearly understood and managed.
• Translate business objectives into actionable product deliverables, user stories, and tickets where required.
• Work closely with leadership to surface key decisions, recommendations, and vendor insights that support programme success.
• Ensure customer journeys and campaign requirements are effectively captured and migrated while maintaining their intended business outcomes.
• Coordinate stakeholders across a complex technology landscape, helping teams stay aligned on priorities and delivery milestones.

Your Skills & Experience

• Strong Product Management experience within CRM, marketing technology, customer engagement, or digital transformation environments.
• Ability to operate between business and technical teams, translating requirements into clear product outcomes.
• Experience supporting platform migrations or large-scale technology transformation programmes.
• Strong stakeholder management skills, with the ability to engage leadership, vendors, marketing teams, and technical teams.
• Understanding of customer journey management, campaign delivery, and multi-channel communication platforms.
• Experience with Klaviyo would be highly desirable.
• Familiarity with CDP, CRM, or martech ecosystems would be advantageous.
• Comfortable working in a hands-on delivery role within a lean, collaborative team.

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