CRM Manager (Klaviyo Migration)

CRM Manager (Klaviyo Migration)

London Outside IR35 £400-425 Day Rate 6 month contract Hybrid

This is an opportunity to play a leading role in a major CRM and marketing technology transformation. You'll be responsible for helping deliver the migration from Emarsys to Klaviyo while working across marketing, technology, data, and vendor teams to ensure the programme remains on track and key business objectives are achieved.

The Company

They are a customer-focused organisation investing heavily in modernising their marketing technology stack. Alongside a CRM platform migration, they are also evolving their broader customer data capabilities, creating a highly visible transformation programme with executive sponsorship. The environment is collaborative, fast-paced, and focused on delivering measurable business outcomes.

The Role and Deliverables

• Lead the CRM workstream for the migration from Emarsys to Klaviyo.
• Act as the key point of coordination between business stakeholders, technology teams, and external vendors.
• Identify and manage dependencies, risks, and delivery challenges across the programme.
• Support decision-making by presenting clear recommendations, trade-offs, and delivery options to leadership teams.
• Ensure customer journeys, campaigns, and CRM capabilities are successfully migrated and aligned to future-state objectives.
• Drive programme momentum, ensuring actions are owned, prioritised, and delivered to agreed timelines.

Your Skills & Experience

• Strong experience as a CRM Manager, CRM Product Manager, or Marketing Technology Manager within a customer engagement environment.
• Proven experience delivering a migration to Klaviyo, with a strong understanding of the challenges, dependencies, and best practices involved.
• Knowledge of marketing automation, customer lifecycle communications, and multi-channel CRM programmes.
• Experience working with customer data platforms (CDPs) and broader marketing technology ecosystems.
• Ability to work effectively with senior stakeholders, technical teams, and third-party vendors.
• Strong delivery focus, with the ability to manage competing priorities across transformation and BAU activity.
• Experience translating business requirements into practical solutions and clear delivery plans.

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