Head of Paid Search

We are recruiting a Head of Paid Search for a business finance provider supporting businesses with access to funding.

This is an opportunity for a commercially minded paid search specialist to take ownership of a key customer acquisition channel. You will combine strategic direction with hands‑on campaign management, building a programme that delivers high-quality enquiries and measurable revenue growth.

The role would suit an experienced Head of PPC or Paid Search, or a Senior Paid Search Manager ready to take on broader ownership.

The role

You will own paid search strategy, investment and performance, working closely with marketing and sales to understand which campaigns generate customers and commercial value.

You will bring a disciplined approach to testing, reporting and optimisation, connecting campaign activity with the full customer journey - from initial enquiry through to funded business.

Key responsibilities

• Develop and deliver the paid search strategy across Google Ads and Microsoft Advertising.
• Take ownership of campaign planning, account structure, keyword targeting, bidding, ad copy and ongoing optimisation.
• Manage budgets, forecasts and spend allocation to deliver against agreed acquisition and revenue targets.
• Improve lead quality and conversion, using sales feedback and customer outcomes to inform campaign decisions.
• Work with colleagues and external partners to ensure conversion tracking, call tracking and CRM reporting provide a reliable view of performance.
• Use offline conversion data to optimise towards qualified enquiries and funded customers.
• Partner with marketing and website teams to test landing pages, messaging and application journeys.
• Build a structured testing programme to identify opportunities for profitable growth.
• Provide clear reporting on performance, commercial impact and recommended actions.
• Manage any agency or specialist support, setting clear expectations and accountability.
• Establish strong paid search processes and help shape the resources needed as the channel develops.
• Ensure advertising is accurate and follows relevant platform policies and internal approval requirements.

About you

• A strong track record in paid search, with experience owning strategy and managing campaigns directly.
• Demonstrable success in lead generation, ideally within business finance, financial services or another competitive sector with a considered sales process.
• Experience managing substantial advertising budgets and making commercially sound investment decisions.
• Strong practical knowledge of Google Ads, Microsoft Advertising, analytics and conversion tracking.
• An understanding of CRM integration, attribution and using offline sales outcomes to improve campaign performance.
• Evidence of improving lead quality, customer acquisition costs and return on advertising investment.
• Experience developing and testing landing pages and customer journeys alongside wider teams.
• The ability to interpret complex data and turn it into clear priorities and actions.
• Confidence working with senior stakeholders, sales teams and external partners.
• A proactive approach, with the confidence to challenge assumptions and take responsibility for results.

What success looks like

• A consistent flow of qualified enquiries that convert into funded customers.
• Improved acquisition efficiency and a clear understanding of return on investment.
• Reliable reporting that connects advertising spend to commercial outcomes.
• A repeatable testing programme that supports sustainable growth.
• Strong alignment between paid search, marketing and sales.

Why consider this role?

This role offers ownership of paid search and the opportunity to influence how the business attracts and converts new customers. It is suited to someone who enjoys both setting direction and working closely with campaign detail, with a clear focus on commercial results.

This role can be based remotely, with occasional travel to Milton Keynes.

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