Ecommerce Manager

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Role

The Ecommerce Manager will own the day-to-day trading, onsite execution, and performance optimisation of the Hawes & Curtis website across all markets, working closely with the Ecommerce Lead to deliver the ecommerce strategy. They will be responsible for driving online revenue, improving conversion, and delivering best-in class customer journeys, while supporting brand positioning and long-term growth.

This is a commercially focused, hands‑on role requiring strong analytical capability, trading instinct, and close cross‑functional leadership support.

Key Responsibilities:

Trading Growth & Revenue

• Own daily, weekly, and monthly online trading performance across all markets (UK, US, International)
• Support with seasonal, promotional, and campaign trading plans in line with business objectives
• Maximise revenue through effective product placement, merchandising, and promotional strategy
• Partner with Creative and Performance marketing team members to support key moments (Black Friday, Sale, New Season, Category Launches)
• Own homepage, PLPs, PDPs, navigation, and campaign landing pages
• Deliver best-in-class product storytelling and category journeys onsite
• Optimise customer pathways from acquisition to conversion
• Ensure priority categories (shirts, tailoring, casualwear, footwear, accessories and womenswear) are consistently supported

Conversion & Performance Optimisation

• Work with CRO and UX lead to drive roadmap: A/B testing, UX improvements, funnel optimisation
• Improve CVR, AOV, and bounce rate through continuous iteration
• Use analytics tools (GA4, heatmaps, dashboards, available customer and product data) to identify opportunities

Stock, Range & Availability Management

• Work closely with Merchandising and Supply Chain to manage stock health
• Identify risks: fragmentation, overstock, availability gaps
• Support full-price sell-through and margin protection
• Ensure availability supports campaign and marketing plans

International & Multi-Market Management

• Manage localisation across key markets (pricing, promotions, content)
• Support US growth and international expansion
• Ensure duties, taxes, delivery messaging and UX are clear and optimised
• Adapt and execute the global trading plan to reflect local market needs, within agreed commercial guardrails

Cross-Functional Leadership

• Act as a key day-to-day partner to Marketing, Creative, CRM and Performance teams, ensuring trading priorities are clearly briefed and executed
• Support campaign planning and execution
• Champion a test-and-learn, data-led culture

Platform & technology

• Support the Shopify migration and platform roadmap
• Partner with agencies and tech providers
• Contribute recommendations on tools and automation to improve trading efficiency
• Support automation and AI adoption where relevant
• 5+ years’ experience in Ecommerce / Digital Trading (fashion or lifestyle preferred)
• Proven track record of delivering online revenue growth
• Strong commercial and analytical mindset
• Experience managing onsite merchandising and promotions
• Advanced understanding of CRO and UX principles
• Experience in international ecommerce (USA, AUS, ROW)
• Shopify expertise
• Experience in premium or heritage brands
• Exposure to CRM and lifecycle marketing
• Understanding of paid media and attribution

Personal Attributes

• Commercially sharp and results-driven
• Collaborative and clear communicator
• Detail-oriented with strong prioritisation
• Proactive and ownership-focused
• Comfortable balancing brand and performance

Please note this role is 4 days on-site with 1 day wfh

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