Ecommerce Manager

Ecommerce Manager

The role: This is a hands-on trading role.

Reporting to the Managing Director, you will own the day-to-day commercial performance of the brand's Shopify store - running the weekly trading rhythm, shipping site changes and improving conversion week by week - while delivering a customer experience that reflects the brand's brand values.

You will work alongside our Marketing, Merchandising, Product and Performance teams, and with our developers and agencies. As a member of the brand's Senior Leadership Team, you will lead the eCommerce function within the brand.

We are looking for someone who does the work rather than directs it, and who can tell us what each change was worth.

What you will do

Trading and commercial performance

Own the weekly trading rhythm: what happened against plan, why, and what you are doing about it

Own the numbers day to day - conversion rate, traffic, sessions, AOV and margin - and act quickly when trading moves off plan

Plan and execute the trading calendar, promotions and launches with the brand and merchandising teams

Keep the site aligned with stock reality: work with merchandising on availability and pricing so we never promote what we cannot supply, and protect brand integrity

Trade our DTC site and third-party channels for performance and profitability

Customer experience and conversion

Run the on-site testing programme - design, build and read A/B tests, act on the results and roll out what wins

Own conversion optimisation across product pages, collection pages, cart and checkout

Merchandise the site day to day: collections, search and discovery, product sequencing, and landing pages for campaigns and launches

Work with tech, ops and our developers/agencies to specify and ship site changes on Shopify - integrations, releases, tracking and technical optimisation - so the site performs seamlessly

Use data and insight to improve conversion, engagement and retention

Search

Develop and deliver the brand's SEO strategy, across traditional search engines and AI platforms

Leadership and collaboration

Lead the eCommerce function within the brand, as a member of the Senior Leadership Team

Align with Marketing, Merchandising, Product and Performance teams so that traffic and conversion goals connect

Drive collaboration and continuous improvement across the eCommerce function and the brand as a whole

Reporting and insight

Own the trading reports and dashboards, and turn them into actionable growth plans

Bring digital retail insight and trends into the business to guide innovation and strategy

WHAT WE LOOK FOR

Essential

Proven track record in eCommerce roles, running a site day to day - ideally on Shopify Plus or a similar platform

Real CRO experience - you have run A/B tests, read them properly, and can talk about the ones that failed as well as the ones that worked

Confident in GA4, trading dashboards and site analytics, and able to reach your own conclusions from data rather than reporting it

Hands-on with the platform - you can make changes yourself rather than always briefing someone else

Strong understanding of UX, web design, customer flow and the sales journey

Able to size your work commercially: what changed, what it moved, and what it was worth

Comfortable owning a number and being accountable for it

Excellent communication and stakeholder management across teams and agencies

Helpful

Experience in a DTC business

Knowledge of attribution modelling, website speed optimisation and traffic analysis tools

Experience with merchandising or personalisation tools

Fashion, apparel or another considered-purchase category

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