About the job Marketing Operations Executive - £34K
Our client, a leading technology business based in the East Midlands is urgently seeling a Marketing Operations Executive to help drive more customers, improve conversion rates, optimise digital strategies and work in a class-leading marketing function.
You will be responsible for:
Reporting and analysing data to identify areas of improvment
Optimising websites to drive better conversions and ROI
Reviewing and recommending improvement on email nurture programs/campaigns
Working with the CRM team and utilising analytics to identify upsell opportunties and customer churn threats
Using platforms such as Google Analytics, SalesForce.com, Pardot and Hubspot to leverage data to make informed decisions
Research and advise on the latest marketing technology to assist the business
Focus on increasing on-site visitors to customer conversions
SKILLS/EXPERIENCE:
The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:
Strong, working knowledge of SEO
Ability to pull reports and interrogate date to harness value for the marketing function
Strong communication skills and the ability to work in a multi-discipline marketing team
Strong, working knowledge of marketing automation software (Pardot/Hubspot) and Analytics tools
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