CRM Manager in Fintech

Описание:

Wise is a global technology company that builds a way to move and manage money worldwide. It helps people and businesses send money internationally, spend abroad, and make and receive international payments.

Задачи:

• Develop and manage the UK and Europe CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
• Use data and insights to segment customers and tailor communications for relevance and impact
• Collaborate with Product, Marketing, Creative, Engineering, and Analytics teams to coordinate execution across email, push notifications, and in-product messages
• Manage stakeholder communication and collaboration across departments
• Design, implement, and continuously optimise customer lifecycle strategies to drive long-term engagement and loyalty
• Analyse campaign performance and use data to improve engagement and conversion rates throughout the customer lifecycle
• Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention
• Implement localisation for international campaigns
• Oversee email calendar management, deliverability, and monthly reporting

Требования:

• Mid-level experience in B2C CRM, segmentation, lifecycle management, and stakeholder engagement
• Proven track record of successful cross-channel lifecycle communications
• Experience planning, developing, and executing large-scale campaigns end to end
• Customer-first attitude and a strong understanding of segmentation and customer needs
• Comfortable communicating and collaborating with stakeholders across departments and seniority levels
• Self-starter with a passion for owning projects and driving impact
• Technically savvy, with a creative eye for design and messaging
• Strong analytical skills and a passion for using data to drive performance
• Comfortable creating and running complex, impact-driven A/B testing plans
• Nice to have: Proficiency in Braze or similar ESPs

Условия:

No conditions specified

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