Pandora is a global jewellery brand specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Its jewellery is sold in more than 100 countries through thousands of points of sale, and the company uses 100% recycled silver and gold in its products.
Задачи
Deliver the CRM strategy across Email and SMS for the UK and Ireland
Drive CRM’s contribution to omnichannel performance through initiatives supporting footfall and online engagement
Own channel reporting and provide actionable insights and recommendations for campaign planning
Align Email and SMS campaigns with Trading and Marketing calendars
Provide first-stage approval and feedback on newsletter campaigns
Lead the channel optimisation roadmap across segmentation, personalisation, dynamic content, automation and testing
Identify opportunities to increase customer acquisition, retention and reactivation
Analyse customer behaviour, engagement and churn trends to develop segmentation strategies
Collaborate with the Global Consumer Engagement team on the test roadmap for triggered and automated lifecycle campaigns
Partner with the CDP team on AI-driven optimisation and automation enhancements
Work with Marketing and E-commerce teams to support commercial and brand objectives across the customer journey
Build cross-functional relationships across E-commerce, Retail, Marketing, Merchandising and Global teams
Требования
Significant demonstrable experience in a CRM or Email Marketing role with hands-on CDP/ESP experience
Proven experience driving commercial growth and customer engagement through Email and SMS channels
Excellent written and verbal communication skills
Confidence presenting performance, insights and recommendations to stakeholders, including senior leaders
Strong analytical skills and the ability to translate data into actionable insights
Strong understanding of creative execution, layout and visual presentation
Experience managing multiple projects and priorities in a fast-paced retail or B2C environment
Commercially minded, proactive and motivated by continuous improvement
Experience developing segmentation and personalisation strategies
Understanding of AI, predictive capabilities and marketing automation for customer engagement and channel performance
Basic understanding of GDPR and E-Privacy requirements
Nice to have: Hands-on experience with Bloomreach, experience using Power BI and Adobe Analytics, strong understanding of the full marketing mix and CRM’s role in an omnichannel customer journey
Условия
Permanent contract
Competitive salary with regular reviews
Performance-related bonus scheme
Three office days and two work-from-home days between Monday and Thursday
Early finish at 3 PM every Friday
Private healthcare
55% Discount on Pandora products and discounts on other brands, cinema tickets, gym memberships and holidays
25 Days of annual leave plus bank holidays
Option to buy or sell leave
Birthday off
Wellness resources and a 24/7 Employee Assistance Programme
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