Commercial Sales Development Manager

Milton Keynes Source: WhatJobs

£70,000–£90,000

Fitness Superstore

Commercial Sales Development Manager

Location: Northampton Head Office, with UK travel

Reporting to: Managing Director

Direct Reports: Store Managers

Peer Role: Retail Operations Manager

Drive and grow our B2B fitness equipment business

We are looking for an experienced commercial sales professional to lead and grow our B2B channel, developing new markets and key accounts, and establishing this channel as a significant contributor to the companys long-term growth.

This is a senior, hands-on role for someone who has already sold fitness equipment or similar capital equipment into B2B channels and now wants the opportunity to build and scale a high-potential division.

You will take ownership of developing our commercial customer base, this includes gyms, health clubs, corporates, hotels, schools, universities, local authorities, and other commercial operative and turn this into a significant and sustainable revenue stream.

Key Responsibilities

Own and grow the B2B channel

Develop and deliver a clear commercial sales strategy for fitness equipment across all B2B segments.
Set revenue targets, build the pipeline and be accountable for results.

Win and develop key accounts

Identify, approach, and win new business from gyms, leisure operators, corporates, hospitality, education, and public sector clients.
Manage and grow relationships with key decision makers, building long-term partnerships and repeat business.

Lead business development activity

Drive proactive prospecting, tender responses, and proposals.
Visit client sites, understand their facilities and needs, and propose tailored fitness equipment solutions.

Leverage our retail footprint

Work with Store Managers and in-store sales teams to generate and convert commercial leads from our national retail network.
Provide tools, training and guidance to ensure retail teams actively support B2B growth.

Product and supplier strategy

Shape and manage the commercial product portfolio for B2B customers, ensuring it is competitive, durable, and suited to professional environments.
Work with suppliers to negotiate commercial terms and identify new product opportunities.

Commercial reporting and strategy

Track performance, margins and pipeline, and report regular to the Managing Director.
Use market insight and client feedback to refine strategy and identify new opportunities for growth.

About You

This is a senior commercial B2B role for a proven operator who can win business, build a channel, and turn it into a major revenue stream.

You will have:

Proven B2B sales experience in fitness equipment or closely related sectors

Experience selling commercial gym equipment, wellness solutions or similar high value capital equipment into gyms, leisure operators, corporates, hospitality, education, or public sector.