Performance Marketing Lead

• Drive Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels across the UK, US, DACH and France
• Own blended CAC, performance ROAS, payback and revenue targets at function level
• Manage relationships with Meta, TikTok and Google platform partners
• Set standards for account structure, testing rigour and platform excellence
• Partner with ecommerce to connect the paid journey end-to-end
• Drive bespoke landing-page roadmap by campaign, market and persona
• Lead the performance creative operating model through the UGC pod
• Integrate media buying and creative into one acquisition engine
• Establish an AI-first operating model across media buying and creative
• Own the roadmap for incrementality testing, attribution and reporting
• Shape long-term acquisition strategy and cross-functional growth initiatives
• Lead and develop media buyers and the UGC pod across four markets
• Grow the next generation of talent

Requirements

• Deep, hands-on expertise across Meta, TikTok and Google
• Experience scaling significant paid media budgets
• Commercial understanding of LTV, retention and unit economics
• Experience leading or working closely with a content or UGC function
• Experience running incrementality testing (geo, in-platform lift or similar)
• AI embedded in media buying and creative operating models
• Experience in fast-growth consumer brands
• Track record of building, developing and retaining high-performing teams
• Excellent people leadership
• Comfortable with pace, ambiguity and shipping before things are perfect

Core Competencies

Demonstrates expertise in driving paid media strategies across multiple platforms, including Meta, TikTok, and Google, while integrating creative and media buying to optimize acquisition efforts. Proven ability to lead high-performing teams and develop long-term growth initiatives in fast-paced environments.

Highest-signal resume keywords

• Paid Media Strategy
• Incrementality Testing
• Performance ROAS
• People Leadership
• AI-First Operating Model

Hard Skills

• Meta Advertising
• TikTok Advertising
• Google Ads
• Performance Marketing
• LTV Analysis
• Retention Strategies
• Unit Economics
• Content Function Collaboration
• Budget Scaling
• Attribution Reporting

Soft Skills

• Excellent Leadership
• Adaptability
• Team Development
• Collaboration
• Problem-Solving

Industry Keywords

• Ecommerce
• Consumer Brands
• UGC
• Cross-Functional Growth
• Media Buying

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