Performance Marketing Lead

London Source: WhatJobs

£50,000–£70,000

Function: Growth Strategy | Performance Marketing | Paid Media

Reports to: Head of Growth

Location: Hybrid (UK-based), with optional access to our London office

Seniority Level: Mid-Senior

About Soar Group

The Soar Group is one of the UK’s fastest-growing performance agency groups, made up of three specialist agencies working across paid media, performance creative, and growth strategy for leading DTC and eCommerce brands.

Across the group, we manage over £100M+ in yearly ad spend across Meta, TikTok, and Google, partnering with some of the most ambitious 7-9 figure brands in the market.

Hambi Media – The UK’s largest performance creative department, specialising in high-production, UGC, and static creative.
For You Advertising – The UK’s #1 independent TikTok agency, focused on TikTok paid media, TikTok Shop, and creator-led growth.
Soar With Us – Performance marketing and growth strategy across Meta, Google, and TikTok.

We’ve been recognised as the UK’s #1 independent Meta agency group and were nominated for Meta’s Creative Diversity Award 2025.

Our culture is built around four core values:

Extreme Ownership
Kind Candour
Outcome Obsessed

We’re building an environment for ambitious people who want to do career-defining work, move quickly, think commercially, and help shape the future of performance marketing and creative strategy.

The Opportunity

We're hiring a Performance Marketing Lead to drive profitable growth across a portfolio of ambitious eCommerce brands.

This role sits at the intersection of paid media, growth strategy, creative performance, and commercial decision-making. You'll act as the strategic owner of account performance, helping brands scale efficiently through data-driven decision-making, high-performing creative, and effective media investment.

You deeply understand the core levers that drive eCommerce growth: offer, conversion, creative, acquisition, retention, and budget deployment. You know how to diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that clients trust and act upon.

Working closely with Media Buyers, Growth Executives, and Creative teams, you'll identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes.

This is a high-impact role for someone who thrives in fast-paced environments and enjoys combining strategic thinking, commercial leadership, and executional excellence.

What You’ll Be Doing

Own performance and growth strategy across a portfolio of eCommerce brands.
Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets.
Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation.
Turn performance data into commercially-focused recommendations that drive action.
Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance.
Lead strategic client conversations with confidence, clarity, and commercial insight.
Deliver measurable business outcomes through testing, iteration, and optimisation.
Use AI tools daily to accelerate research, analysis, strategic thinking, and execution.
Help clients connect marketing performance to long-term business growth.

What We’re Looking For

3+ years of hands-on experience managing paid media campaigns across Meta and/or Google.
Strong understanding of Meta, Google, TikTok, and the wider performance marketing ecosystem.
Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
Strong commercial acumen with the ability to connect marketing performance to business outcomes.
Proven ability to diagnose performance challenges using data and recommend strategic solutions confidently.
Excellent communication, presentation, and stakeholder management skills.
Strong understanding of creative strategy and performance-driven messaging.
Experience collaborating closely with paid media, creative, and growth teams.
High proficiency in Shopify, Triple Whale, GA4, and eCommerce analytics tools.
Strong AI fluency and enthusiasm for AI-powered workflows.
Highly organised with strong prioritisation and attention to detail.