Product Manager GTM - Car Manufacturer

Chiswick Park, United Kingdom | Posted on 10/03/2026

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities

• Develop and execute go-to-market (GTM) strategies for new and existing vehiclemodels and automotive services.
• Conduct market research and competitive analysis to identify opportunities,pricing strategies, and positioning.
• Define target customer segments and create value propositions tailored to retailand fleet customers.
• Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams toalign product strategies with revenue goals.
• Develop pricing, packaging, and promotional strategies to drive sales andprofitability.
• Create and maintain sales enablement tools, including training materials, productguides, and playbooks.
• Track and analyse launch performance, sales data, and customer feedback, andrecommend improvements.
• Manage cross-functional stakeholders to ensure on-time, on-budget execution ofGTM initiatives.

Requirements

• Ideally 10 years’ experience working within an OEM.
• Ideally 3 years’ experience working in tactical campaign area and have goodperformance in promoting cars.
• Strong understanding of retail consumer finance essential
• With experience across some of the core responsibilities
• Ideally with a relevant degree or qualification.
• Strong sales target driven and entrepreneurial spirit with good business acumen.

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