Product Manager GTM - Car Manufacturer

London

See advert for pay

Chiswick Park, United Kingdom Posted on 10/03/2026

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities

Develop and execute go-to-market (GTM) strategies for new and existing vehiclemodels and automotive services.
Conduct market research and competitive analysis to identify opportunities,pricing strategies, and positioning.
Define target customer segments and create value propositions tailored to retailand fleet customers.
Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams toalign product strategies with revenue goals.
Develop pricing, packaging, and promotional strategies to drive sales andprofitability.
Create and maintain sales enablement tools, including training materials, productguides, and playbooks.
Track and analyse launch performance, sales data, and customer feedback, andrecommend improvements.
Manage cross-functional stakeholders to ensure on-time, on-budget execution ofGTM initiatives.

Requirements

Ideally 10 years' experience working within an OEM.
Ideally 3 years' experience working in tactical campaign area and have goodperformance in promoting cars.
Strong understanding of retail consumer finance essential
With experience across some of the core responsibilities
Ideally with a relevant degree or qualification.
Strong sales target driven and entrepreneurial spirit with good business acumen.

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