Marketing Executive - Private Equity Business

London Source: WhatJobs

£35,000–£50,000

Industry: Private Equity & Venture Capital
Working: 3 days in the office (Tues, Weds, Thurs), 2 working from home
Location: Central London

The Opportunity

This is a fantastic opportunity for a Marketing professional to build a career in the Private Equity Industry. You will be the stand alone Marketing resource (with mentorship from the Head of Investor Relations), helping to attract new investment, and to inform existing investors about their portfolio progress.

There is a great opportunity for a driven marketer, to make their mark. You will deliver a website rebuild, create and implement a new Marketing Plan and build excellent relationships across the business.

The culture at the company is very inclusive, people work hard as a team, and there is incredible diversity in terms of the number of nationalities. Your manager is talented, friendly, passionate, open to ideas, and driven to succeed.

The Role

Create a Marketing strategy that reflects and delivers the goals of the business
Plan and Project Manage the website rebuild, working closely with a web design agency
Develop and deliver a range of social media plans, across platforms and campaigns
Perform consistent competitor analysis, and research marketing trends more widely, to bring fresh ideas to the table that expands our impact
Stay updated on the latest design tools, platform developments and digital best practices, and help optimise internal processes and efficiencies

Content Creation

Create engaging content focused on our investment portfolio updates; for current and prospective clients, portfolio companies and management teams, and intermediaries
Work across Marketing channels; LinkedIn, website, email, Investor Relations Documentation and any other channels if required
Create and adapt Investor Reports, proposals and pitches to appeal to our target audience
Create content from conferences including the Annual Investor meeting, work closely with a production company
Photography and video editing skills required, to create engaging content
Maintain and update marketing materials, presentations, credentials and other corporate documentation to ensure content remains accurate and current
Maintain an organised library of approved assets; templates, images and brand materials

PR / Events / Email

Work with your manager on 3-4 press releases per year, when significant investment decisions are made
Attend and assist with the Annual Investor event, and attend other events if required
Organise the email database with a tagging system, utilising the new CRM software, and create email campaigns to attract investor’s interest

Teamwork / Events

Build excellent relationships across the business, to gather marketable ideas, and shine a spotlight on the partners to raise the company profile
Report on key engagement metrics such as followers, likes, comments and views, analysing insights and actioning changes to drive growth

The Person

Two years+ Marketing experience, focused on digital and social media
Experience or a strong interest in the investment industry is preferred
Excellent copywriting and proofreading skills
Strategic mind, to create customer focused and engaging Marketing content
Creative to deliver creative content (text, image and video), in house as much as possible
Experience of online marketing channels; LinkedIn and Email
Working experience of using Canva, Mailchimp, Adobe Creative Suite (or similar)
Creative to bring new ideas to the table
Photography and Video editing skills are required
BSc degree in Marketing or relevant field