AI Content & Visual Marketing Executive

Watton, Norfolk

£33000 - £35000/annum

Head Hunted Recruitment are proud to be working exclusively with an award winning business who are one of the largest in their sector and boasting a strong market presence.

The company are in the process of adding to their Marketing team by bringing in an experienced and knowledgeable AI Content & Visual Marketing Executive, this is an additional position and requires an individual who has drive and ambition to succeed in this fast paced role.

AI Content & Visual Marketing Executive Role Purpose

To create compelling visual and written marketing content that showcases our portfolio of consumer products across digital, print and retail channels. The role will use AI-powered creative tools alongside traditional photography, editing and copywriting techniques to produce high-quality product imagery, lifestyle visuals, marketing copy and campaign assets that strengthen our brands and drive sales.

Working across our core brands, the role will ensure products are presented accurately, attractively and consistently across retailer websites, Amazon, social media, catalogues, packaging and trade marketing materials.

AI Content & Visual Marketing Executive Responsibilities

AI Image Creation & Photography

Produce high-quality product imagery using AI image generation tools.
Create realistic "in situ" lifestyle imagery showing products in home and garden environments.
Develop "in use" imagery demonstrating correct product application and consumer benefits.
Generate seasonal campaign visuals for online and printed marketing.
Enhance existing photography using AI editing and image enhancement tools.
Maintain visual consistency across all brands.
Ensure AI-generated imagery accurately reflects product features, packaging and performance.

Product Content Development:

Write engaging product descriptions for retail, e-commerce and marketplace listings.
Develop compelling feature and benefit copy tailored to different customer audiences.
Create product narratives that explain consumer problems and product solutions.
Produce supporting content including:
Buying guides
How-to articles
FAQs
Blog posts
Social media captions
POS messaging
Trade marketing literature

Marketing Campaign Support:

Produce campaign assets for:
Amazon
Retailer websites
Garden centre marketing
DIY retailers
Social media
Email campaigns
Catalogues
Printed leaflets
Exhibition graphics
Develop campaign concepts using AI-assisted creative tools.
Generate seasonal promotional content.

Brand Storytelling:

Help develop engaging narratives around:

Pest prevention
Wildlife conservation
Sustainable gardening
Seasonal gardening advice
Home improvement
Consumer education

Translate technical product information into engaging, easy-to-understand customer communications.

AI Creative Workflow:

Use AI tools to improve both speed and quality across content creation, including:

Image generation
Image editing
Background creation
Lifestyle scene generation
Copywriting
Copy refinement
Video creation
Voice generation
Translation
Content adaptation for multiple retail channels

Keep up to date with emerging AI platforms and identify opportunities to improve productivity and creative output.

Content Management:

Maintain digital asset libraries.
Organise product photography.
Ensure consistent file naming and version control.
Manage AI prompts and reusable creative templates.
Support DAM (Digital Asset Management) systems.

AI Content & Visual Marketing Executive Skills & Experience - Essential

Excellent copywriting skills.
Strong visual design awareness.
Experience creating marketing content for consumer products.
Familiarity with AI creative platforms such as ChatGPT, Midjourney, Adobe Firefly, DALL·E or similar.
Understanding of digital marketing.
Experience using Adobe Creative Cloud or Canva.
Strong attention to detail.
Excellent organisational skills

AI Content & Visual Marketing Executive - Desirable

Experience in FMCG or consumer goods.
Knowledge of gardening or pest control markets.
Photography or photo editing experience.
Experience creating Amazon A+ content.
Basic video editing.
Understanding of SEO copywriting.
Experience using CMS or e-commerce platforms.

AI Content & Visual Marketing Executive Personal Attributes

Curious about emerging AI technologies.
Highly creative with excellent visual judgement.
Commercially aware.
Able to work independently.
Comfortable managing multiple projects.
Detail-oriented.
Collaborative and proactive.
Passionate about producing high-quality marketing materials.

Key Performance Indicators

Volume of marketing assets produced.
Speed of campaign delivery.
Quality and consistency of visual content.
Retailer compliance for imagery and product content.
Improvement in e-commerce content quality.
Engagement metrics across digital channels.
Reduction in external creative agency costs.
Adoption of AI tools and workflow efficiencies.
Contribution to sales growth through improved product presentation.

Typical Outputs:

Product pack shots
Lifestyle imagery
"In use" product demonstrations
Hero product visuals
Amazon A+ content
Retailer image sets
Social media graphics
Promotional banners
Product videos
Educational infographics
Product brochures
Point-of-sale materials
Email marketing assets
Blog articles
Consumer advice content
Trade presentation visuals
AI-generated campaign concepts

This role is well suited to a modern, digitally minded marketer who combines creative flair with practical AI skills. Rather than specialising solely in graphic design or copywriting, the role focuses on orchestrating AI-powered content creation to produce a high volume of commercially effective assets while maintaining strong brand consistency across home pest control and garden wildlife care categories.

This is an office based role working with an exceptional team of people. The AI Content & Visual Marketing Executive opportunity comes with an extremely rewarding salary of circa 33K-35K per annum.

Head Hunted Recruitment Services Ltd and associated clients are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customer

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