Customer Communications Specialist - B2C

Overview

You’ll create campaigns that inspire customers to join, explore, and redeem - turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results - using AI and tools to craft copy and concepts customers can’t ignore.

Job details

• Role : Customer Communications Specialist - Loyalty & Rewards (B2C)
• Engagement : Day Rate Contract
• Start date : 29 September 2025 - mid December 2025
• Location : United Kingdom — must be eligible to work without Sponsorship

Key Responsibilities

• Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
• Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
• Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
• Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
• Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
• Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.

Key Skills & Experience

• Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
• Strong stakeholder management skills with the ability to influence and build consensus.
• Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
• Outstanding copywriting and creative briefing skills that drive action.
• Comfortable using AI tools and prompt engineering to enhance creative output.
• A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing

Industries

• Telecommunications and Marketing Services

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →