Base pay range
Direct message the job poster from SAVVY RECRUITMENT
A leading B2B media and events business ngân serving the global automotive industry is seeking a Senior Marketing Manager to join its growing marketing team.
This strategic, results-driven role will lead integrated marketing campaigns across multiple automotive-focused brands, with a strong emphasis on driving revenue growth for live and virtual events and subscription-based products. The successful candidate will play a key role in audience acquisition, engagement, and retention across a highly emagged global professional audience.
Key Responsibilities
- Develop and execute marketing strategies that support revenue growth for events and subscriptions
- Identify and target key audience segments across the automotive ecosystem, including OEMs, Tier suppliers, aftermarket, and mobility technology providers
- Align marketing activity with wider business objectives through close collaboration with editorial, sales, events, product, data, and finance teams
Campaign Management
- Lead integrated marketing campaigns across digital and offline channels, including email, social, paid media, SEO, and partnerships
- Manage the full event marketing lifecycle, from launch and promotion through to post-event engagement and performance analysis
- Deliver campaigns that support subscription acquisition, retention, and upsell
Content & Brand
- Ensure all marketing messaging is of the highest quality and aligned with brand guidelines and tone of voice
- Work closely with editorial and creative teams to deliver compelling campaign assets aligned to a 12-month content calendar
Performance & Optimisation
- Monitor KPIs and campaign performance using tools such as Google Analytics, Dotdigital, CRM systems, and paid media platforms
- Use testing, insight, and data analysis to continually improve targeting, messaging, and conversion
- Line manage a Senior Marketing Executive, ensuring delivery to a high standard and on time
- Oversee external agencies and suppliers where required
- Act as□□a role model for best practice in campaign management and cross-functional collaboration
About the Candidate
The ideal candidate is a commercially minded B2B marketer who thrives in a fast‑paced, content‑led environment and enjoys taking ownership of complex, multi‑channel campaigns.
Required experience and skills
- 5–7 years’ experience in B2B marketing, ideally within events, media, and/or subscriptions
- 1–2 years’ experience managing or mentoring junior team members
- Proven track record of driving audience and revenue growth through marketing
- Strong project management and organisational skills
- Hands‑on experience with marketing platforms such as Dotdigital, CRM systems, Google Analytics, and LinkedIn Campaign Manager
- 25 days’ annual leave plus bank holidays
- Birthday day off
- Performance‑related bonus scheme
- Private medical insurance
- Enhanced family leave, sick pay, and income protection
- Modern, refurbished London office and regular company events
Seniority level
Employment type
- Marketing and Management
- Events Services and Marketing Services
If this role sounds of interest, get in touch with our team today! ✍️
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