Finiten is proud to be partnering with a leading innovator in the medical devices sector to find a talented Product Marketing Manager . This is a unique chance to take ownership of how pioneering technologies are positioned in the market — building strategies that resonate with healthcare professionals, drive adoption, and ultimately improve patient outcomes. If you’re ready to bring your marketing expertise to a role where your impact goes beyond products and into people’s lives, we’d love to hear from you.
Objectives / Purpose of Job
To drive growth and profitability within the Surgical Business by developing strategies and implementing tactical and promotional plans that strengthen market presence and deliver results.
Responsibilities
Strategic Marketing
Contribute to the annual UK/Ireland Sales & Marketing plan with a brand focus on the surgical product range.
Manage implementation of activities within the plan, providing clear direction to the sales team on existing and new product launch strategies.
Support the commercialisation of new products (Business Development or New Product Development), contributing to launch plans that ensure team engagement, customer advocacy, and strong sales uptake.
Collaborate with Training Manager and Product Specialists to develop robust training plans that maximise growth potential of new and existing products.
Play an active role in supporting field teams during early product trials to gather insights, share best practices, and accelerate adoption.
Develop pricing and promotional proposals in collaboration with Sales and Commercial Operations to optimise profit margin and market share.
Tactical Execution
Drive the implementation of product launch activities with integrated promotional plans designed to maximise sales growth.
Maintain brand identity and message consistency through tactical programmes that address internal and external stakeholder needs.
Develop promotional materials with agencies and stakeholders, ensuring timely delivery to the sales team.
Continuously seek improvements in marketing tools and communications to enhance adoption by healthcare professionals.
Define requirements for educational programmes to support product adoption in collaboration with Training and Marketing teams.
Ensure a coordinated approach to events and training activities across the business.
Market & Customer
Demonstrate strong technical and clinical understanding of the surgical product portfolio.
Analyse market environments, competitor activity, and customer insights to shape tactical plans.
Monitor and support customer feedback and complaints in collaboration with relevant teams.
Track supply and demand with commercial analysts to meet projections and customer needs.
Identify and build relationships with Key Opinion Leaders (KOLs) to enhance advocacy and market presence.
Represent the organisation at UK & Ireland exhibitions and events (3–5 per year), and attend European training/events (2–3 per year).
Conduct regular field visits with sales teams to support key accounts.
Oversee brand budgets, ensuring effective allocation, tracking, and compliance with financial controls.
Collaborate with Commercial Analysts and Supply Planners to ensure forecasts are accurate and aligned with strategy.
Support back order and stock allocation processes as needed.
Compliance & Regulatory Affairs
Ensure all customer-facing activities comply with legal, compliance, and medical review processes.
Manage artwork and promotional approvals in collaboration with Medical Affairs and Regulatory teams.
Maintain tools and collateral within sales enablement platforms for field team use.
Stay informed on compliance requirements and codes of business conduct, ensuring alignment across the team.
Scope of Position
Accountability for UK/Ireland annual sales and margin targets within the Surgical Business.
Regular collaboration with UK/Ireland teams, regional cluster teams, and international marketing to ensure aligned strategy and maximise efficiencies.
Budget management for projects related to brand focus.
Key Relationships
External: Healthcare Practitioners (Surgeons and wider surgical teams); Hospital/Clinic Service Management (Theatre Managers / Practice Managers)
Internal: Leadership Team; Head of Marketing – Surgical; International and Cluster Marketing Teams; Medical Affairs / Regulatory Affairs; Training Manager and Product Specialists; Sales Managers, Territory Managers, and Clinical Application Specialists; Key Account Managers; Customer Services Team
Qualifications / Training
Degree or equivalent relevant professional qualification.
Experience
Previous experience within a multinational healthcare or medical devices company.
3–5 years’ product/marketing experience in medical devices.
Ability to deliver to tight deadlines in a results-driven organisation.
Strong planning and self-management skills in a hybrid role.
Strong analytical and problem-solving skills.
Proven track record of meeting agreed targets.
Ability to build and deliver effective brand plans.
Excellent communication and influencing skills.
Customer-focused mindset.
Entrepreneurial spirit with strong commercial acumen.
Flexible and adaptable to change.
Strong multitasking and stakeholder management ability.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Product Management and Marketing
Industries: Staffing and Recruiting
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